How to Create an Awesome Infographic for your School
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Transcript of How to Create an Awesome Infographic for your School
10/3/13 Frank Barry | @franswaa 1
HOW TO CREATE AN INFOGRAPHIC FOR YOUR SCHOOL AND PROMOTE IT THROUGH SOCIAL CHANNELS Frank Barry, Blackbaud
@franswaa | #bbconGraphics
10/3/13 Frank Barry | @franswaa 2 10/3/13 Frank Barry | @franswaa 2
Agenda
• Why? • Examples • Crea8on • Marke8ng and Promo8on • Resources
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What’s an Infographic? Informa8on graphics or infographics are graphic visual representaTons of informaTon, data or knowledge intended to present complex informa8on quickly and clearly. They can improve cogniTon by u8lizing graphics to enhance the human visual system’s ability to see paKerns and trends. The process of crea8ng infographics can be referred to as data visualizaTon, informa8on design, or informa8on architecture.
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Why Infographics? It only takes us 150ms for a symbol to be processed + 100ms to aKach a meaning to it.
VS.
hKp://neomam.com/interac8ve/13reasons/
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Why Infographics? A study conducted at the Wharton School of Business found that:
50% of the audience were persuaded by a
purely verbal presenta8on.
67% of the audience were persuaded by the verbal presenta8on that had accompanying visuals.
hKp://neomam.com/interac8ve/13reasons/
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Why Infographics? People remember …
hKp://neomam.com/interac8ve/13reasons/
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Why Infographics?
hKp://bit.ly/1fOlasO
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A Few Examples
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How Teachers Rank Top Trends
hKp://bit.ly/18tcdBS
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Mobile in K-‐12 Schools
hKp://bit.ly/19Lz88G
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STEM Learning Research
hKp://bit.ly/14NEf9Z
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STEM Learning Research
hKp://bit.ly/196qYXD
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STEM Learning Research
hKp://bit.ly/196qYXD
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hKp://bit.ly/18t9gRT
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World’s Most Educated Countries
hKp://bit.ly/1bgQ8KN
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Myths of Online Learning
hKp://bit.ly/1dNBzf6
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Your Turn Let’s come up with some ideas for infographics in K-‐12.
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7 Tips for CreaTng Great Infographics You won’t be an expert, but at least you’ll understand how to get started.
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Follow the Data
You can be the creator of the informa8on source, data, etc
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Follow the Data
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Know Your Audience
Parent
Teacher Staff
Alumni
Prospec8ve Parents
Board Member
Students
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Decide on the Plaborm(s)
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Crae Your Story
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Keep it Simple
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Show, Don’t Tell
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Facilitate Sharing
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Your Turn Who has worked on an infographic project before? What did you learn?
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8 Tips for EffecTvely PromoTng Your Infographic
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Have a Clear Call to AcTon
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Have a Clear Call to AcTon
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Create a Landing Page and Publish it on Your Website
hKp://www.charitywater.org/projects/completed-‐projects/
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Include Social Sharing
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Include Embed Code
hKp://www.npengage.com/online-‐fundraising/know-‐donors-‐birthdays/
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Include Embed Code
hKp://www.siegemedia.com/embed-‐code-‐generator hKp://blog.hubspot.com/how-‐to-‐create-‐embed-‐codes-‐generator-‐infographic-‐content-‐ht
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Send it to Your List
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Blog, Tweet, Like and Share
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Print It
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OpTmize for SEO
• Descrip8ve Title (using keywords)
• Useful meta data – Keywords – Descrip8on
• One page text describing the informa8on
• Include G+
• Link from home page, blog, social accounts
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Resources
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Infographic CreaTon Resources • Research -‐ hKp://neomam.com/interac8ve/13reasons/
• PowerPoint Template -‐ hKp://offers.hubspot.com/how-‐to-‐easily-‐create-‐five-‐fabulous-‐infographics-‐in-‐powerpoint
• Free Infographic Creator -‐ hKp://piktochart.com/ and training on how to use it -‐ hKp://www.edudemic.com/make-‐infographic-‐infographic/
• 100+ resources -‐ hKp://dailytekk.com/2012/02/27/over-‐100-‐incredible-‐infographic-‐tools-‐and-‐resources/
• Nonprofit Infographics -‐ hKp://www.pinterest.com/kanter/nonprofit-‐infographics/