How to Create an Awesome Infographic for your School

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10/3/13 Frank Barry | @franswaa 1 HOW TO CREATE AN INFOGRAPHIC FOR YOUR SCHOOL AND PROMOTE IT THROUGH SOCIAL CHANNELS Frank Barry, Blackbaud @franswaa | #bbconGraphics

description

Creating infographics can be tricky. In this presentation you'll learn 7 things to help you create an awesome infographic. From following the data to crafting your story, it's all covered. by @franswaa | Blackbaud

Transcript of How to Create an Awesome Infographic for your School

Page 1: How to Create an Awesome Infographic for your School

10/3/13   Frank  Barry    |    @franswaa   1  

HOW  TO  CREATE  AN  INFOGRAPHIC  FOR  YOUR  SCHOOL  AND  PROMOTE  IT  THROUGH  SOCIAL  CHANNELS  Frank  Barry,  Blackbaud    

@franswaa  |  #bbconGraphics  

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10/3/13   Frank  Barry    |    @franswaa   2  10/3/13   Frank  Barry    |    @franswaa   2  

Agenda  

•  Why?  •  Examples  •  Crea8on  •  Marke8ng  and  Promo8on  •  Resources  

Page 3: How to Create an Awesome Infographic for your School

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What’s  an  Infographic?  Informa8on  graphics  or  infographics  are  graphic  visual  representaTons  of  informaTon,  data  or  knowledge  intended  to  present  complex  informa8on  quickly  and  clearly.    They  can  improve  cogniTon  by  u8lizing  graphics  to  enhance  the  human  visual  system’s  ability  to  see  paKerns  and  trends.        The  process  of  crea8ng  infographics  can  be  referred  to  as  data  visualizaTon,  informa8on  design,  or  informa8on  architecture.  

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Why  Infographics?  It  only  takes  us  150ms  for  a  symbol  to  be  processed  +  100ms  to  aKach  a  meaning  to  it.  

VS.  

hKp://neomam.com/interac8ve/13reasons/  

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Why  Infographics?  A  study  conducted  at  the  Wharton  School  of  Business  found  that:  

50%  of  the  audience  were  persuaded  by  a  

purely  verbal  presenta8on.  

67%  of  the  audience  were  persuaded  by  the  verbal  presenta8on  that  had  accompanying  visuals.  

hKp://neomam.com/interac8ve/13reasons/  

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Why  Infographics?  People  remember  …  

hKp://neomam.com/interac8ve/13reasons/  

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Why  Infographics?  

hKp://bit.ly/1fOlasO  

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A  Few  Examples  

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How  Teachers  Rank  Top  Trends  

hKp://bit.ly/18tcdBS  

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Mobile  in  K-­‐12  Schools  

hKp://bit.ly/19Lz88G  

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STEM  Learning  Research  

hKp://bit.ly/14NEf9Z  

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STEM  Learning  Research  

hKp://bit.ly/196qYXD  

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STEM  Learning  Research  

hKp://bit.ly/196qYXD  

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hKp://bit.ly/18t9gRT  

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World’s  Most  Educated  Countries  

hKp://bit.ly/1bgQ8KN  

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Myths  of  Online  Learning  

hKp://bit.ly/1dNBzf6  

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Your  Turn    Let’s  come  up  with  some  ideas  for  infographics  in  K-­‐12.  

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7  Tips  for  CreaTng    Great  Infographics  You  won’t  be  an  expert,  but  at  least  you’ll  understand  how  to  get  started.  

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Follow  the  Data  

You  can  be  the  creator  of  the  informa8on  source,  data,  etc  

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Follow  the  Data  

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Know  Your  Audience  

Parent  

Teacher  Staff  

Alumni  

Prospec8ve  Parents  

Board  Member  

Students  

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Decide  on  the  Plaborm(s)  

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Crae  Your  Story  

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Keep  it  Simple  

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10/3/13   Frank  Barry    |    @franswaa   28  10/3/13   Frank  Barry    |    @franswaa   28  

Show,  Don’t  Tell  

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Facilitate  Sharing  

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Your  Turn    Who  has  worked  on  an  infographic  project  before?  What  did  you  learn?  

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8  Tips  for  EffecTvely    PromoTng  Your  Infographic  

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10/3/13   Frank  Barry    |    @franswaa   32  10/3/13   Frank  Barry    |    @franswaa   32  

Have  a  Clear  Call  to  AcTon  

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Have  a  Clear  Call  to  AcTon  

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Create  a  Landing  Page  and    Publish  it  on  Your  Website  

hKp://www.charitywater.org/projects/completed-­‐projects/  

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Include  Social  Sharing  

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Include  Embed  Code  

hKp://www.npengage.com/online-­‐fundraising/know-­‐donors-­‐birthdays/    

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Include  Embed  Code  

hKp://www.siegemedia.com/embed-­‐code-­‐generator    hKp://blog.hubspot.com/how-­‐to-­‐create-­‐embed-­‐codes-­‐generator-­‐infographic-­‐content-­‐ht    

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Send  it  to  Your  List  

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Blog,  Tweet,  Like  and  Share  

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Print  It  

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OpTmize  for  SEO  

•  Descrip8ve  Title  (using  keywords)  

•  Useful  meta  data  – Keywords  – Descrip8on  

•  One  page  text  describing  the  informa8on  

•  Include  G+  

•  Link  from  home  page,  blog,  social  accounts  

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Resources  

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Infographic  CreaTon  Resources  •  Research  -­‐  hKp://neomam.com/interac8ve/13reasons/    

•  PowerPoint  Template  -­‐  hKp://offers.hubspot.com/how-­‐to-­‐easily-­‐create-­‐five-­‐fabulous-­‐infographics-­‐in-­‐powerpoint    

•  Free  Infographic  Creator  -­‐  hKp://piktochart.com/  and  training  on  how  to  use  it  -­‐  hKp://www.edudemic.com/make-­‐infographic-­‐infographic/    

•  100+  resources  -­‐  hKp://dailytekk.com/2012/02/27/over-­‐100-­‐incredible-­‐infographic-­‐tools-­‐and-­‐resources/      

•  Nonprofit  Infographics  -­‐  hKp://www.pinterest.com/kanter/nonprofit-­‐infographics/