How to Create an Awesome Email Course They Won't Forget
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Transcript of How to Create an Awesome Email Course They Won't Forget
How to Create an Awesome
Email Course They Won't Forget
by Andrea Kalli
Step One: Research
What is your ideal customer looking
for?
What does your customer find
particularly:
Confusing
Frustrating
Difficult
Use Google’s auto-suggest feature for
ideas
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net
Step One: Research
Enter “how to” into Google’s search bar and see
what’s trending
The currently trending topic in yellow might be an
ideal topic, depending on your audience
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net
Step One: Research
Enter your topic keyword first, followed by “how
to” for more specific niche ideas
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net
Step One: Research
The best email courses are built around a single subject.
Take one of two approaches:
Focus on your single topic and pick five specific subtopics
Focus on one single subtopic and expand the topic in more depth, one aspect per day.
Which approach works best for your audience?
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net
Step Two:
Formatting a Powerful Email Course
Email courses are simple
Write 5-7 emails on one narrow topic
Load them to your Autoresponder
Automatically deliver them over the course of 5-14 days
Include paid offer in final email
Let your subscriber know when she will hear from you again
Invite her to subscribe to your newsletter or a new email course
The most common model involves using your email mini-course as a sign-up incentive.
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net
Step Two:
Formatting a Powerful Email Course
Begin the autoresponder sequence with a “Thank you” letter describing what they can expect over the next several days.
This includes:
How many emails they’ll receive
What the interval between emails will be
How to “white list” your email address so they receive all parts of the course
An invitation to send questions or feedback, with appropriate contact information
How to unsubscribe (your Autoresponder should automatically insert this in every email)
When they can expect your next email
Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
Step Two:
Formatting a Powerful Email Course
Give one tip per day. Keep it
simple and short. Follow the same
visual and written format (make a
template)
Dazzle readers with one strong,
simple, life-changing tip per letter
Long emails may show your
expertise but might bore readers
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net
Step Three:
Creating Subject Lines that Get Read
Subject lines are always
crucial
Subject lines should be
powerful
They should also appeal to a
deep need
Promise your reader what she
wants most
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net
Step Three:
Creating Subject Lines that Get Read
The principle of repetition
The first part of your subject line should be re-stated every day The second part should be specific and unique to that day.
Repetition creates a feeling of security
It reinforces the overall topic in your reader’s brain
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net
Step Four:
How Not to Get Thrown Away as Spam
Here’s what to avoid:
Don’t use exclamations marks in email
Subject lines
Don’t use extreme punctuation
Never use words like “money” or “free”
Avoid over-the-top adjectives like “amazing” or
“super”
Don’t be “clever” and use symbols to “fool”
the Spam filters (E.G. “Vi@gr@”)
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net
Step Five: Your Content Write in your own words
No matter how serious the topic, your attitude should be that of a close friend sharing a “secret” with somebody who is incredibly special.
Write as if you’re speaking to one, single person.
Consider purchasing a Private Label Rights (PLR) email course from a reputable PLR site – then reword it into your own “voice”.
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net
Step Six: Getting Them to Buy!
Ideally, avoid putting “buy” links in
your first two or three emails
If you would like to include a link in
every email, do so in a simple,
repeated-daily P.S.
Example:
P.S. Want more quilting patterns?
Check out my new book:
http://www.mycrazyquilting.com
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net
Step Six: Getting Them to Buy!
Prepare” your reader for your offer in the final email
It should feel utterly natural to offer them the chance to
upgrade, join a membership site, buy your eBook or
whatever course of action you want them to take
When you do finally present your money-maker link, it
should feel like the only logical conclusion to your course.
And do “spell out” what you want them to do next (as well
as testing your link!)
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net
Step Six: Getting Them to Buy!
Add an incentive
Make use of the principle of
exclusivity
Offer something the general public
will not receive
A discount
A special coupon
An exclusive bonus
“free” access to a private
forum
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net
Summary Your email course should always be a necessary step in your Sales Funnel.
In other words, the most effective emails (and email courses) are carefully researched and planned.
Remember that the most important elements of maintaining any relationship are building trust and nurturing it by staying in touch.
A helpful and entertaining email course goes a long way towards creating a strong bond with your subscribers.
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net
Is This You?
•Do you struggle with building your platform, getting noticed, and becoming known as the expert in your topic?
•Do you sometimes feel that you need a better plan to grow your list, or nurture and engage your audience?
•Do you wish you could stop trading time for dollars, and turn your content into profitable products?
•Are you feeling paralyzed by technology and implementation overwhelm?
Whatever you want to call us, what we do is IMPLEMENT. We help you brainstorm, plan, organize, build, market, and maintain your online business.
Let my team help you with the overwhelm, technology, & implementation.
Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
Our Internet Marketing Services Business Website and
Blogging
Social Media Marketing – Relationship Marketing
Email Marketing – Nurture Marketing
Lead Generation – Irresistible, Compelling Incentive Offer
Video Marketing – Video/Audio Products
Content Marketing – Article Marketing
Product Creation – Content Re-purposing
Search Engine Optimization – Keyword Research – Links
Webinar/Teleseminar Management and Support
Speaker Specific Support and Marketing
Author Specific Support and Marketing
Membership Site Implementation and Management
Affiliate Program
Mobile Marketing
Reputation Management
Pay-per-Click Advertising
Check out the details for each of the Internet Marketing Services listed above
Let’s Get Strategic About Marketing!
Andrea Kalli – Online Internet Marketing Services www.virtualassist.net