How To Become a LinkedIn Master

Do you want to generate completely targeted leads without touching a telephone?

By David Ross

What Are The Benefits of Using LinkedIn as a Marketing Tool?• Easy form of contact between leads and you. •Good ROI •Contact direct with decision makers in companies you

ideally want to work with. •The most effective process of targeting your needs

directly. •Brand recognition• Lead generation

How Would You Rate Your Profile Right Now?

• Having an effective looking profile is only a fraction of LinkedIn success. • Fill your page with industry relevant information – Previous work experience,

summary, join groups related to your line of work, follow ‘Influencers’ related to your business. • Like SEO LinkedIn will rank you higher in the search feature if you have a high

number of connections, have many key words relating to your job role/company within your job description/summary/headline.

Want 100% Profile Strength?

I will tell you exactly how to achieve this.

One of The Key Factors of Your Profile is Your Headline! - Ideally This is What Your Headline Should Be Similar To… • Explains exactly what I do.

• Key words (Digital marketing, Marketing, Social Media, PPC & SEO) to help being found within the search feature.

• Characters can be added to make your profile within the search tool stand out.

• There are only 112 characters available – So use them wisely.

• The headline is shown within the search tool – It needs to be a statement defining you as much as possible within the limited space.

Endorsements• Getting endorsed for your skills is a very good way to advertise what

you can actually do.• Over time you will get endorsed as you grow your network – But to

get you started ask colleagues, friends or family to give you a few endorsements on your top skills.

These are my tops skills and the top 3 are exactly what I specialise in – Be specific in what skills you choose to post.

You would want to avoid including ‘Microsoft office’ ‘ Microsoft Excel’ – Potential clients would expect you to be competent in these areas already.

RecommendationsRecommendations are great for establishing a good first impression to potential clients – They give a great insight into what you have achieved in the past, try to approach previous clients you have a good relationship with and ask them to recommend you on the work you have previously done with them. Also recommending someone first will result in a good chance of receiving one back.

• You can be recommended for a current/previous job role or education. • Take a look at these examples of my recommendations to get an idea of what to say when giving a

recommendation.

Joining Groups• Groups are important - you can share posts and views within a

group with a huge following increasing your page views and interaction. • Groups also open up your network – Giving you the potential to

connect with the other people that follow the same group.

• Always join groups that are relevant to your line of business – Here are a couple of examples of what groups I am following…

• These are all groups with a huge following/interaction.

• All are relevant to Digital Marketing

• All set to ‘visible’ so I can receive latest news from other people within Digital Marketing and everyone in the group can see my posts.

Influencers• Influencers are great to follow – Influencers are established businessmen and women

picked specifically by LinkedIn to share their views and experiences. Being an Influencer is the LinkedIn equivalent to being verified on Twitter.

• The best benefit of following Influencers is when you are struggling to find content to share on your page you can share their views.

Here are a few examples of who I am following.

Now The Most Important Aspect of Your Profile – The SummaryThe summary is where you can optimise your page most effectively. The best practice for a killer summary is to write it in a way you would for a blog post or website content with a percentage of the wording being the key words you would like to be found for. If you work in marketing you would include key words like ‘Digital Marketing’ ‘Social Media’ ‘SEO’ and so on. Unlike Google, LinkedIn wont penalise you for keyword stuffing- But I wouldn’t recommend it as your LinkedIn page is a representation of your professional career. Badly written content won’t be of any benefit, finding that happy medium of a well written summary with a good number of your key words is where you will get your best success. Believe it or not but people do read your summary so make it a killer piece of writing.

To Finish Off the Profile Side of an Effective LinkedIn Campaign Here Are a Few More Tips…

• Utilise every aspect of your profile- Don’t leave any gaps, the more information about your experience the better.• You can move your profile around however way you would like, make it easy

for potential clients to see your achievements/skills at the top of the page. Make it the first thing they see when they scroll down. • Make sure you have contact details and call to actions everywhere possible -

Once again to make it easy for a potential client to get in contact. • Customise your LinkedIn public profile URL

(uk.linkedin.com/in/DavidRossTronMedia) – This is mine, it can be put on your business card for networking events, in your email signature and makes life a lot easier for people trying to find your profile.

And With All This In Place You Are Now Ready To Get Going With a LinkedIn Strategy.If you want to talk to me or a member of our team about a LinkedIn strategy or are curious about what TRON Media can do for you. I would love to hear from you.

Call me direct on 0203 167 4658 Or Email me at dross@TRONMedia.co.uk

David Ross