How to create a great Marketing Strategy Presentation
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Transcript of How to create a great Marketing Strategy Presentation
How to create a great Marketing Strategy PresentationGet out of the prison of not being able to sell // market // promote because you are humane / spiritual / green / concerned / free // whatever, dude. peace.
Wednesday, August 24, 16
Generamos más negocios para tu empresa en internet
Agenda
Brief presentation of our areas of expertise: high tech, marketing, sales, content, SEO.
Examples and recommendations for immediate improvements in conversion and sales
Next steps
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Wednesday, August 24, 16
Wednesday, August 24, 16
Wednesday, August 24, 16
Wednesday, August 24, 16
1cwcom
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1cwcom
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Wednesday, August 24, 16
Wednesday, August 24, 16
Wednesday, August 24, 16
Wednesday, August 24, 16
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Wednesday, August 24, 16
Generamos negocios para tu empresa en internet
[[ By the way, sliders and large images should be avoided on important pages such as the home page. Clickthrough is close to zero.We’ve arrived to that conclussion over and over via user and automated tools ]]
Wednesday, August 24, 16
Gráfica del modelo actual
MX$0
MX$1,000,000
MX$2,000,000
MX$3,000,000
MX$4,000,000
MX$5,000,000
MX$6,000,000
Clientes
✴ 280 prospectos / 28 clientes / 252 prospectos restantes
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Ventas adicionales a partir de prospectos no cerrados
✴ 252 prospectos / 25 ventas recuperadas / $18.0 M
MX$0
MX$1,000,000
MX$2,000,000
MX$3,000,000
MX$4,000,000
Clientes
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Estimaciones de leads
✴ 600 prospectos / 60 clientes / $48.21M
MX$0
MX$2,000,000
MX$4,000,000
MX$6,000,000
MX$8,000,000
Clientes
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Estimaciones de leads
✴ 800 prospectos / 80 clientes / $64.28 M
MX$0
MX$2,500,000
MX$5,000,000
MX$7,500,000
MX$10,000,000
Clientes
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Retención y ventas adicionales a clientes existentes
Clientes
MX$0
MX$2,250,000
MX$4,500,000
MX$6,750,000
MX$9,000,000
$.47 M - $1.1M
$2.2 M - $8.1 M
Wednesday, August 24, 16
Rango $.47M - $1.1M
MX$0
MX$300,000
MX$600,000
MX$900,000
MX$1,200,000
MX$0
MX$750,000
MX$1,500,000
MX$2,250,000
MX$3,000,000
Clientes
✴ El 20% de los clientes en este rango podría consumir más como se muestra en la gráfica.
Wednesday, August 24, 16
Rango $2.2 M - $8.1M
MX$0
MX$2,250,000
MX$4,500,000
MX$6,750,000
MX$9,000,000
MX$0
MX$3,750,000
MX$7,500,000
MX$11,250,000
MX$15,000,000
Clientes
✴ El 20% de los clientes en este rango podría consumir más como se muestra en la gráfica.
Wednesday, August 24, 16
Generamos negocios para tu empresa en internet
Recommendation 1.Implement Heatmaps and Usabilty Testing ASAP
Wednesday, August 24, 16
Generamos negocios para tu empresa en internet
Recommendation 2:Audit
Wednesday, August 24, 16
Generamos negocios para tu empresa en internet
Recommendation 2:Measure Everything
Wednesday, August 24, 16
Generamos negocios para tu empresa en internet
Recommendation 4:Decide upon Key Business Metrics.
Wednesday, August 24, 16
Generamos negocios para tu empresa en internet
Recommendation 5:Work with #BrightPeople and #BrightCompanies and #WiserKids.
Wednesday, August 24, 16
#BrightPeople#BrightCompanies#ScaleUp
Wednesday, August 24, 16
Generamos negocios para tu empresa en internet
Additional Heatmap Examples
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Heatmap La verdadera leyenda de la lloro, 4-10-2014Heatmap La verdadera leyenda de la lloro, 4-10-2014Wednesday, August 24, 16
Wednesday, August 24, 16
Generamos más negocios para tu empresa en internet
RecommendationDouble-check which Wordpress theme / design you choose.
Install CrazyEgg Trial (area.mx/crazyegg)
Wednesday, August 24, 16
Generamos más negocios para tu empresa en internet
Recommendation 2. Webforms throughout the website
Generate more leads / subscribers throughout the website, not only in the contact form.
Shouldn’t compete with ecommerce. Be careful.
Check examples of high converting websites.
Wednesday, August 24, 16
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Wednesday, August 24, 16
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Generamos más negocios para tu empresa en internet38
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Generamos más negocios para tu empresa en internet39
Wednesday, August 24, 16
Generamos más negocios para tu empresa en internet
Test some of these formatsNewsletter only
Full form
Wednesday, August 24, 16
Generamos más negocios para tu empresa en internet
Formulario de suscripción a newlsetter
Only name and email
Generate leads
Right column
Suscribirme
nombre
En Tu Casa Express tus datos están seguros. Revisar política
de privacidad
Suscríbete GRATIS a nuestro boletín quincenal.
Recibirás tips para vivir mejor: ahorro, finanzas,
remodelación, decoración
Wednesday, August 24, 16
Generamos más negocios para tu empresa en internet
Lead gen formGenerate leads
Qualify interest
Consistency principle. Check button
I want to receive information
name
En Tu Casa Express tus datos están seguros. Revisar política
de privacidad
Contact us or call us TODAY al 123-9876.
We’re ready to help you
phone
tell us what you’d like to know
Wednesday, August 24, 16
Generamos más negocios para tu empresa en internet
Next Steps (1/2)Audit SEO. Need to know technical SEO problems, including several hreflang implementations, XML sitemap configuration and naming and title conventions, as well as overall SEO indexing.
Content Strategy. Asset audit. LInk Opportunities. Low-hanging fruit high quality content for quick SEO positioning.
CRO. Conversion Rate Optimization Coaching / Consulting
Wordpress SEO configuration and setup for multi-language sites, including video
Schema / Microformats configuration for proper sharing of cleargreen.com throughout Social Media
Wednesday, August 24, 16
Generamos más negocios para tu empresa en internet
AdditionalsSocial Media Branding Implementation
Link Building
Digital Marketing and Personal Branding coaching
New technology coaching
New marketing trends coaching
Wednesday, August 24, 16
Generamos más negocios para tu empresa en internet
Credits [[ hint: only work with the best ]]
Gustavo Arizpe. Concept, copy, art and conceptual drafts. ( Actually, mostly babbling ideas into paper and computer)
Sofía Aragón @monicacreativa. Logo Design. Copy
Abelardo Ojeda @abelardojeda. Art direction, Illustration and photography.
Paulina Lordméndez. Design and Illustration.
Note: This is part of a very successful wiinning proposal developed for our own fine customers, all of them bright people and companies
Wednesday, August 24, 16
Generamos más negocios para tu empresa en internet
Wednesday, August 24, 16
Generamos más negocios para tu empresa en internet
gustavo [email protected]+ 52 55 5409.7544
#BrightPeople#BrightCompanies#WiserKids
Wednesday, August 24, 16