Event marketing 101:

creating a live community

Marian Gazdik

agenda

• Event Basics

• Set your objectives

• Smart partnerships

• Event hacking

• Questions?

1. Event basics

• Choose well - Free vs Paid

• Select the right format – drinks, workshop, talk, panel discussion

• Virtual event is a serious contender – webinar, hangout

• People attend events for the experience

• Feedback is your goldmine

Fact: Free events only get approx 50% of attendees to show up

2. Set clear objectives

• Set your objectives – would organising events make sense?

• Acquisition (GA at Web Summit) vs Loyalty (Yelp Elite)

• Alone or with partners?

• Weekly, monthly or once a year?

• Evangelise or sell?

Exercise: Can you provide value by organising an event?

3. Smart partnerships

• Co-organising events with established players

• Interesting keynote speakers (TED speaker, big CEO, etc)

• Well known moderators

• Renowned or iconic venues

• High profile sponsors

Tip: Tap into followers or your partners and involve them

4. Event hacking

• Research upcoming events, conferences & award ceremonies

• Make a list of the most relevant ones for your target audience

• Apply for competitions, awards, record breakings

• Make it known that you welcome opportunities to speak

• Convert local audiences and reward them (e.g. GA)

• Encourage customer forums and open discussions

Exercise: What is your strongest catch to convert prospects?

Questions?

Marian Gazdik

StartupGrind.com/London

Marian@StartupGrind.com

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