How to Create a Business Plan Workshop
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Transcript of How to Create a Business Plan Workshop
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How to create a Business Plan? Pradeep Chopra
Co-founder, Digital Vidya
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Plans are _______
Planning is _______
useless
priceless
- Dwight Eisenhower
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Why Business Plan? • Operating and Financial Plan • Your map and compass for the future • Sell yourself on your business • Sales Pitch
– Investors – Partners – Customers – Employees
• MAKE MORE MONEY
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Key Elements of a Business Plan
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Executive Summary • Concise Explanation
how Present =====> Future
• Most Important Part • 5 Mins Test • 1-2 Pages Long • Written LAST
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Company
Describe in 1 sentence how your business proposition is valuable to
mankind
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The Core Team
Names of the Members of the core team Skill Set & Previous Experience
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Customer Segmentation
Who are your customers? Demographics (age, income, location etc) &
Psychographics (attitude, behavior).
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Market Size
Define market size in terms of current spending and acquirable market.
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Value Proposition
Define company/product value proposition. Share any case studies if
available.
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Offerings
Describe your product/service (functionalities, IP, tech etc). Show
product development roadmap.
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Business Model
Revenue Model & Pricing
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Sales & Marketing
How will you acquire customers and build brand?
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Why care about Social Media?
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Kogi Korean BBQ Taco Truck
Blog + Flickr + Twitter - 10 people/stop to 800 people/stop
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Apple Macbook: Online Reputation
1 Review – 60,000+ Views
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Online Leads & Sales
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Competition
Who are they? How will you compete?
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Financials
Cash Flow, Revenues & Profits Detailed Short Term (1st Year) & Overview
of Long Term (3–5 years)
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Start Planning…
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Let’s stay in touch!
Thank You!
http://facebook.com/pradeepchopra http://linkedin.com/in/pradeepchopra
Care about Digital Marketing? Join us at http://www.facebook.com/digitalvidya