How to Create a Brand Message That Sparks, Sticks and Sells

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HOW TO CREATE A BRAND MESSAGE THAT SPARKS, STICKS & SELLS

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Branding in the 21st Century is not your grandad's kind of branding. In a saturated marketplace where entrepreneurs are starting new businesses everyday, there are some things you need to know which will help to rise your brand "voice" above the sea of sameness. Create a look, feel and sound that rocks their stilettos!

Transcript of How to Create a Brand Message That Sparks, Sticks and Sells

Page 1: How to Create a Brand Message That Sparks, Sticks and Sells

HOW TO CREATE

A BRAND MESSAGE

THAT

SPARKS, STICKS

& SELLS

Page 2: How to Create a Brand Message That Sparks, Sticks and Sells

…is the set of expectations, memories, stories and

relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”

- Seth Godin

“A BRAND…

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“A BRAND…

…makes an impression

without you having to speak.”

- Hajj Flemings

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“A BRAND…

…is a transformational

experience.” - Cheryl Pullins

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STICKS IN THE MINDS OF YOUR

SWEET SPOT CLIENTS

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SELLS! SELLS! SELLS!

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B R A N D

WHAT’S IN A

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BELIEVABILITY

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RELATABILITY

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AUTHENTICITY

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NOTEWORTHINESS

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DISTINCTION

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THINGS

YOU

MUST

KNOW

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CLARITY

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RELENTLESS

CONSISTENCY

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CONNECTION

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Cheryl Pullins My desire is to live in a world where people fully embrace their own uniqueness, express genuine love to others and live a life they truly enjoy.

As a Storytelling Bombshell + Branding Virtuoso + Strategy Whiz, my life's work is built upon using my essence + expertise + experiences to serve as a guide to these fabulous women in business by helping them "brandsmith" their businesses which arouses and clarifies their awesome factor, highlights their distinctiveness and creates a remarkable brand that elevates them to iconic status.

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