How to Convince Your Boss You Need A New Website
Transcript of How to Convince Your Boss You Need A New Website
It’s happened… the internet has become a THING.
A thing that most people use everyday, for a lot of their day.
For this reason, your business website becomes all the more important.
These “internet people” are pretty self sufficient. They realise they have options. What is your website doing to secure you as one of those options?
Your website is YOUR…
BEST EMPLOYEE
Who works 24/7 and never goes on holiday!
BROCHURE
Showcasing your products/services — more than a measly printing budget ever could!
24/7 CUSTOMER SERVICE REP
Who’ll answer the most common and time-consuming questions.
But what happens if your website:
• is outdated• hasn’t been updated in 2 years• isn’t driving revenue???
Before you knock on your boss’ door, with your hand out - check out these handy tips for overcoming the most common doubts.
There’s a reason why “Google it” is a
catchphrase. People turn first to search engines for
their answers.
Dismiss the assumptions. Dive into Google Analytics and investigate the average search volume for your product and service types.
This data demonstrates if your potential customers are online
as well as offline.
(A good statistic can be pretty hard to deny.)
The reality is:
“Baby Boomer’s represent 20% of all online traffic…and spend nearly 100 hours online”
(July 2012 Neilson Australian Online Landscape Review)
However word of mouth happens offline and online.
It could be anything from a friend mentioning their favourite product over
a cup of coffee, to a happy customer leaving a winning review online!
A website lets you:
• Leverage online reviews• AND minimise any negative comments
through establishing a helpful and available presence.
Furthermore, if your B2B competitors have invested heavily online, then you’re at a major disadvantage - you’re not even playing in the same field.
You know a website isn’t up to scratch when:
• Navigation is confusing• There’s not enough information• It’s difficult to use on a smartphone or
tablet
A quality site should take between 3-6 months, from
strategy to launch date.
A rushed job won’t do your business any good. Start sooner and give yourself more time to develop what you want to achieve properly.
The best part of Growth Driven Design is that you can start small and extend your site as you need to - if the planning is done well. Take it crumb by crumb with less pressure on the budget.
Does the thought of searching for the right mix of copywriters, developers and web designers more give you a headache?
External teams are difficult to manage.
Though outsourcing is still the best option for most small to medium businesses.
If you’re looking for a more streamlined and stress-free experience, a digital agency might be right for you.
For a fully considered website development, it’s also important to consider how your site fits into your sales and marketing funnel.