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How To Conduct Successful Webinar Series
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Digital Marketing Webinar How To Conduct Successful Webinar Series June 5, 2015 | Kapil Nakra, Co-founder, Digital Vidya www.digitalvidya.com
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Transcript of How To Conduct Successful Webinar Series
Digital Marketing WebinarHow To Conduct Successful Webinar Series
June 5, 2015 | Kapil Nakra, Co-founder, Digital Vidya
www.digitalvidya.com
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Getting Started Session
How to Conduct Successful Webinar Series?
Case Study – Digital Vidya
Getting Started Session
Journey So far…
Getting Started Session
Journey so far
Getting Started Session
Industry Experts we were able to attract..
Getting Started Session
Objectives Achieved
Lead Generation – Highly Relevant
Landing Page
WebsiteWebsite
EmailersEmailers
Credible content for the Website
Getting Started Session
Blog Posts
Webinar Page
Webinar Leaders Page
Sustainable Lead Generation Asset
Getting Started Session
Anchor for experts to talk about you
Getting Started Session
Anchor for experts to talk about you
Getting Started Session
Anchor to get the Buzz in Social Media
Getting Started Session
Types of Blog Post
Getting Started Session
Recording Interview
Quality Content for our Newsletter
Getting Started Session
Building Thought Leadership
Getting Started Session
Seed Content for YouTube Chanel
Getting Started Session
Getting Started Session
How to Promote Webinar?
Getting Started Session
How much time is needed to promote a webinar?
Getting Started Session
Webinar: Mobile Analytics - Driving Consumer Insights
Date: 3rd April, 2015
Registrations: 326
Getting Started Session
How many people will finally attend?
Getting Started Session
Attendance During the Session
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Number of Attendees (#)
Webinar: Google Analytics for Enhanced Marketing Measurement
Date: 19-Dec, 2014
Registrations: 376
Attendance: 110
Webinar Promotion for Lead Generation
Modeling Customer Journey
EmailEmail
UsersUsers
Website VisitorWebsite Visitor
Nurtured Subscriber: Users RegisteringModerate Potential Lead: Users AttendingHigh Potential Lead: Showing Interest in Our Product
Nurtured Subscriber: Users RegisteringModerate Potential Lead: Users AttendingHigh Potential Lead: Showing Interest in Our Product
SearchSearch
Modeling Customer Journey - Example
Invitation EmailInvitation Email
Webinar PageWebinar Page
Reminder EmailsReminder Emails
Website Home PageWebsite Home Page
NewsletterNewsletter
Post Webinar Pages (Blog Posts, Recording
Page)
Post Webinar Pages (Blog Posts, Recording
Page)
Post Webinar EmailPost Webinar Email
Website Webinar SectionWebsite Webinar Section
Social Media PostsSocial Media Posts
NSNS
CTA PageCTA Page
MLML
HLHL
Live WebinarLive Webinar PollPoll
Secondary Call to Action Page
Getting Started Session
Getting Started Session
Q & A
Getting Started Session
Thanks
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