How to Communicate Your Employer Brand Authentically Through Social Media - TMA Conference 2015

1. Communicate Your Employer Brand Authentically Through Social Media

2. Nando Rodriguez Horizon Media Head of Employer Branding & Candidate Experience [email protected] @NandoRecruit

3. 1. who are you?

4. 80% of active & passive job seekers say they will not follow a company on social media if posts are irrelevant, uninviting, or solely self-serving.

5. Job seekers are looking for specific content tailored as they research the possibility of working at companies. (Videos, Blogs, Tweets, Facebook Updates, Instagram Posts, etc.)

6. 2. where should you be?

7. Create engagement & excitement as opposed to frustrating them.

8. 3. building super brand ambassadors

9. Create the tool kit for brand ambassadors to easily share our career-focused content on their social media platforms in order to engage and attract talent, ultimately amplifying our employer brand.

10. In the 6 months, ONLY 3 PEOPLE posted that that they got hired at Horizon

11. Create SUPER FAN EMPLOYEES to like, comment & share the content that resonates with them to the outside world.

12. SOURCE: BLUEBERRY DOES THE POST TOUCH ON: People/Culture Whats it like to work inside our company? Equality, Respect, Cohesiveness Employer Reputation Products, Ethical, Prestige, Innovation Remuneration & Advancement Career Prospects, Advancements, Benefits & Perks, Work Programs, Referral Campaigns Job Characteristics What do I do, Variety, Challenge Misc Happy Friday, #WednesdayWisedom 5 relevant post types across all platforms:

13. social content types TEXT Articles, editorials, and think pieces written and curated by Horizon Medias Recruiting Team. Career Site, LinkedIn, Outside Blogs ,Snapchat IMAGES Vibrant, insightful imagery inviting candidates to learn about Horizon as a workplace. Instagram, Twitter, Facebook, Snapchat VIDEO Company Info, Employee spotlights, Interview tips and more. Leadership Series, Same Page Youtube, Instagram, Twitter, Facebook, LinkedIn, Snapchat MISC Spontaneous reasons to post, share, and engage Instagram, Twitter, Snapchat

14. Info graphic

15. employee inspiration series

16. national weird holidays

17. holidays

18. fun

19. snapchat

20. internal events prime for brand ambassador sharing & growth

23. employee referral campaigns

24. employee spotlight

25. Measurement/Roi

26. 1. followers 2. engagement (tweets, likes, comments, snaps views, etc) 3. brand awareness 4. employee referrals 5. employee engagement 6. hires

27. thank you

How to Communicate Your Employer Brand Authentically Through Social Media - TMA Conference 2015

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