How to Communicate Value and Increase Your GIS Budget · Value and Increase Your GIS Budget AppGeo...
Transcript of How to Communicate Value and Increase Your GIS Budget · Value and Increase Your GIS Budget AppGeo...
Communicating the Value of your GIS Program
How to Communicate Value and Increase Your GIS Budget
AppGeo Webinar, 3/14/18
Communicating the Value of your GIS Program
Welcome, MapGeo and Spatial IQ Customers!
Kate Hickey
Jessica Chen Michele Giorgianni
David Breeding
Enter your questions here
Today’s Presenters:
Communicating the Value of your GIS Program
What is ROI?
Cost v. Benefit
Communicating the Value of your GIS Program
Quantifying the cost of GIS
Hardware
Software
Data Development
Personnel
Maintenance
Training
Communicating the Value of your GIS Program
Quantifying the Benefits of GIS
Communicating the Value of your GIS Program
Know Your Audience
Speak the Language of Business
Identify Your Goals
Keep it Simple
Communicating the Value
Communicating the Value of your GIS Program
To whom are you speaking?
Communicating the Value
Communicating the Value of your GIS Program
Communicating the Value
Revenue Risk
Allocation
Communicating the Value of your GIS Program
Making the Case
Be concise
Anticipate
Inspire
Communicating the Value of your GIS Program
Making the Case
Less technical blah blah blah
More BENEFITS
Communicating the Value of your GIS Program
A Short Story:
Making the Case for
Statewide Parcels in Vermont
Communicating the Value of your GIS Program
Vermont Statewide Parcels
5 year estimated cost = $2.3 Million
Is it worth it?
Communicating the Value of your GIS Program
Step 1: Identify Uses
Step 2: Identify Stakeholders
Step 3: Calculate the Benefits
Step 4: ROI Calculation
Vermont Statewide Parcels
Communicating the Value of your GIS Program
Communicating the Value of your GIS Program
Vermont Statewide Parcels
Communicating the Value of your GIS Program
Vermont Statewide Parcels ROI: The Result!
Return on Investment = 1.58 to 4.55 Benefit = $6 million - $12.9 million over 5 years
Communicating the Value of your GIS Program
Demonstrating Value through
Geoanalytics and MapGeo
Communicating the Value of your GIS Program
Analytics for MapGeo Customers
GeoBI /Data Viz
Advanced Analysis
Communicating the Value of your GIS Program
Creating Interesting and Valuable Analytics
Municipal information and questions are often inherently spatial.
Organize information in ways that communicate interesting relationships.
Don’t get hung up on the technology
Focus on mastering your information
Communicating the Value of your GIS Program
Questions by Planning / Building Departments What is this property zoned for?
Do we trust our official zoning record?
Which source of zoning data is most current?
How do we visualize multi-faceted frontage regulations?
Communicating the Value of your GIS Program
Portsmouth, NH: Evaluating Master Planning Options
Communicating the Value of your GIS Program
Natick, MA: Visualizing Historic Zoning
Communicating the Value of your GIS Program
Natick MapGeo: Exploring Historic Zoning
Communicating the Value of your GIS Program
Natick MapGeo Slide
Communicating the Value of your GIS Program
North Reading, MA - From Points to Pot Revenue
Communicating the Value of your GIS Program
Questions by Assessing Departments Where is the most highly priced or affordable real estate?
Has my assessed value been unfairly adjusted?
What neighborhood has had the most property turnover in the past 5 years?
What is the value of the nearest comparable property?
Where are those properties with low/high ASR values by Neighborhood?
Communicating the Value of your GIS Program
Assessing AnalyticsAggregating data by valuable segments
Comparable identification
Great opportunities to do time series analysis
Predicting sale values using advanced analytics (challenging)
Communicating the Value of your GIS Program
West Hartford, CT - Backing up your Reval
Communicating the Value of your GIS Program
Malden, MA Realtors
Communicating the Value of your GIS Program
Questions by DPW Departments What kinds of utility service does this property have?
Where is curb stop for the property?
Where is the closest mainline valve
Where is the most recent as built for this street?
Which water mains should be replaced first?
Where is our oldest infrastructure?
Communicating the Value of your GIS Program
Gloucester, MATransitioning to Digital
● Top-down ● Long term planning● Dedicated Funding
Communicating the Value of your GIS Program
Where is that tie card?!?
Communicating the Value of your GIS Program
Key Takeaways
➔ Understand how people use GIS➔ Identify goals and quantify benefits➔ Calculate the Return on Investment ➔ Present your case to decision-makers➔ Show the value of GIS in how it benefits others
Communicating the Value of your GIS Program
Questions?
Communicating the Value of your GIS Program
Thank You!
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