How to communicate the value of social internally within an organisation?
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21-Oct-2014 -
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Transcript of How to communicate the value of social internally within an organisation?
Social Media Week
How to communicate the value of social internally within an organisation
London, 25/09/12 Ivan Fernandes, MediaCom Worldwide
Concept of marketing
has shifted
Personal
Interaction
Engagement
Influence
Co-creation
The online marketing landscape is changing quickly and dramatically – deeper marriage of Social Media
and Marketing, importance of influencers and heightened focus on consumer engagement.
Why change?
Social media holds unprecedented potential for brands to get closer to
customers.
Brands need to invest to understand how to break through the noise and offer current and potential customers a reason to reach out to
them via social media.
Successfully exploit the potential of social media, brands need to design social media experiences that deliver tangible value in return for interaction, engagement and
advocacy.
Technology is changing rapidly and constantly…we are seeing new game changing marketing strategies
coming from brilliant brands.
Social Brands
Challenge
Rethink Social Media potential to enhance brand communications, interactions, engagement and empower customer base.
Choice
Social media is redefining the way brands interact with their customers and brands need to provide with social media expertise, cutting edge social media strategies and solutions that can transform their business.
Clarity
The best brands surpass competitors in part by embracing these new technology opportunities and forging strategic digital alliances to further connect with their target audience.
Commit
Forward looking brands are taking advantage of the spike in social media to change the way customers relate to their business and to look for new revenue streams and ways to drive deeper customer relationships.
Agency Connection
Branding Creative Guidance Collaboration Specialists Knowledge Training
Marketing NPD Sales Customer Service HR
Digital Analytics
Social Marketing
Digital Marketing Personalisation
Make data-driven decisions across your Social Media
efforts.
Keep a pulse on the conversations and connect social media to business
results.
Build efficiencies in search and display marketing through automation.
Deliver the right offer, to the right customer, at the right
moment.
Your Business
Social Media Strategy Challenge
Choice Clarity
Commit
Social media is an effective and cost-efficient way to reach digital audience
1
2
3
4
5
6
Increase exposure
Increase traffic
Provide marketplace insight
Generate leads
Develop loyal fans
Improve search rankings
7 Grow business partnerships
As brands expand their focus from being relevant to consumers to being relevant at scale, they must consider the role that social media plays to drive
positive interactions and engagement.
Final thoughts
Interactive new media offer new opportunities for brands to interact with consumers. Considering the importance of these
interactions, communications taking place within this new digital space can have an important effect on overall brand efforts.
Contact: Ivan Fernandes, MediaCom Worldwide Global Director, Social Media Technology [email protected] Twitter : @ivan2012 Twitter : @MediacomSMM LinkedIn : http://uk.linkedin.com/pub/ivan-fernandes/2/a7/833 Thought Leadership Series: http://www.mediacom.com/en/news--insights/reports/social-media-technology-thought-leadership.aspx
Thank You