How to communicate science effectively (IWC8 Presentation)
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How to communicate science effectively
Transcript of How to communicate science effectively (IWC8 Presentation)
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How to communicate
science effectively
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Define the Story• Need• Approach• Supporting evidence• Evaluation• Conclusion
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Know your audience
Message Audience
It’s not about you, it’s about them and the message
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Organise the Story
• Roadmap – Story board
Set out sections:
NeedApproachSupporting evidenceEvaluationConclusion
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Working title
Method 1
Method 2
Method 3
Method 4
Discus’n1
Discus’n2
Discus’n3
Discus’n4
Result 1Figures
1,2
Result 2
Result 4Tables
1,2Figure
6
Result 3
Figures 3,4,5
talk1? talk2?
NeedNeed 1Need
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Action time• Two minutes elevator test
challenge
• One minute shake hand challenge
• 15 words highlights of the show challenge
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You have 15 minutes to prepare
• Need• Approach• Supporting evidence• Evaluation• Conclusion