How to communicate open space? How to make people feel welcome?
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Transcript of How to communicate open space? How to make people feel welcome?
HOW TO COMMUNICATE OPEN SPACE?- How to make people feel they are welcome?
Tårnby, Denmark, 29 August 2016
Maisa Hopeakunnas Communications SpecialistHelsinki City Library
26.8.2016
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1. What is communications?
2. How to communicate open space? How to make people feel they are welcome?
This presentation
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1. WHAT IS COMMUNICATIONS?
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Signs Letters Numbers Messages Transmitting
Symbols Sounds Phones Gestures Sensations
Feelings Photos Videos Artefacts Forms Colours Scents
Transfer Process Interaction Influencing
Determing oneself Determing others Creating understanding Marketing
Organizational Communications Public Relations Media
Mass Communication Reputation Image Power Style
WHAT IS COMMUNICATIONS?
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• Sending and receivingmessages
• Creating meaning and understanding
• Interaction
• Process
WHAT IS COMMUNICATIONS?
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2. HOW TO COMMUNICATE OPEN SPACE? HOW TO MAKE PEOPLE FEEL THEY ARE WELCOME?
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1. On the web
2. In the city
3. Outside the library
4. Inside the library
5. The people(personnel)
HOW TO COMMUNICATE OPEN SPACE? HOW TO MAKE PEOPLE FEEL THEY ARE WELCOME?
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Findability• Search engine
optimization
• Networks: linksfrom another sites
• The fewer clicks, the closer you are
1. On the web
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Your webpresence?• Web site:
Recognizeability?Usability?Accessibility?
• Social media:What channels?Are you active and responding?
1. On the web
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• Location and accessibility
• Passageways
• Public transport (carparks)
• Maps
• Signs and quideposts
2. In the city
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3. Outside the library: the building
What does it all
look like? • The front yard
• The actual building
• Style, colours,
materials
• Signs
• Entrance, doors
• Attractiveness
• Feeling: Is it inviting?• Does it say “welcome”?
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3. Inside the library
What does it• Look like?
• Smell?
• Feel?
What kind of
soundscape is
there?
What does the
design say?
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4. The people
How do the
personnel• Greet the
patrons?
• Smile?
• Are present?
• Are available?
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WHAT TO DO IN MY LIBRARY?
• Can we use these
ideas in our own
library?
• What do we need to
do to make it
happen?
THANK YOU!
26.8.2016