1. an specialized exhibition a case study with social media: Gema Hernndez Carraln Joana Cavadas (graphic design) MWF2014 18 21 February 2014, Florence

2. How to attract alien audiences ?

3. The Museum of the National Library of Spain is a medium-sized museum. In a very, very great Library!

4. + Permanent exhibition + 3 or 4 temporary exhibitions + Activities and workshops for everybody More than 100.000 visitors per year

5. What we have What we dont have Collections Very professional staff Media attention Fans Large staff Budget for advertising

6. Do Spanish museums understand social media ?

7. The National Library of Spain is in different social media! The museum has its own Twitter account since the 29th december 2011.

8. 2012 was the 300th birthday of the BNE and the 5th of ours. We commemorated it with a very nice, interesting, formative and meaningful exhibition about the historical sites of the National Library since 1711. We were very proud of it, but the public did not visit us as much as we had expected.

9. @BNE_museo BNE MUSEUMS ART The museum Twitter account deals with many subjects. EDUCATION HISTORY BIBLIOGRAPHY LIBRARIES

10. Communicating specialized exhibitions

11. Analogical strategies lectures contests Activities: as a way to complement the exhibition but also to call everyones attention upon it film series theatre plays

12. Communicating specialized exhibitions Arquitectos Espaoles

13. Social networks of Architecture @ Spain: A due to the Courtesy by Stepien & Barno architects

14. EDUCATION LEVEL OF THE POPULATION PER COUNTRIES

15. Evolution of architect career in Spain & tax of unemployment

16. Top migration destinations of Spanish architects Employment tax per studies

17. Our Social StratWHAT?! BE: POLITE: remember your mum advices Communicative, but not TALKATIVE GENEROUS: share things, knowledge FRIENDLY with your friends mates

18. Our Social StratWHAT?! DO: PLAY the plays your followers like LAUGH @ their (funny) jokes Use their NETWORKS ENJOY what you are doing

19. Our Social StratWHAT?! BE: POLITE: remember your mum advices Communicative , but not TALKATIVE GENEROUS: share your things, knowledge, links, ecc. FRIENDLY with your friends mates SPONTANEOUS DO: PLAY the plays your followers like: #ESCALERAS, #ARQUISELLO ECC. MAKEem play yours: #Arquitest, #DVDregalo, ecc. LAUGH @ their (funny) jokes /Joke with them Use their NETWORKS ENJOY what your doing

20. Our Social StratWHAT?! Chart by Nancy Proctor

21. Our Social StratWHAT?!

22. Our Social StratWHAT?! @I027614 @flicfestival @MRomanticismo @Museo_Naval @dgllana @MUSEOENFURECIDO @Demografia_CSIC @Pennypol @RetoHistorico @BNE_biblioteca @alfavino

23. Year of followers registration & Followers that mention us most

24. #PalabradArq: a succesful round-table *Seat your friends around a table

25. What our brand-new friends, the architects, said about us

26. What our brand- new friends, the architects, are still saying about us

27. Thanks for your attention! @BNE_museo @ @BNE_biblioteca