@33voices

creative intelligence to help entrepreneursthink, grow, and live.

The following represents 10 highlights from the interview by @MoeAbdou,

founder & host of 33voices®.

Ty MontagueTy Montague is a founder of

co:collective, a consultancy that helps clients develop their strategy and brand story using the principles of storydoing. The framework and several of the cases

presented in True Story are based on what co: does for businesses of all sizes. Ty’s work helping companies transform

themselves has been featured in a cover story in Fast Company magazine.

@tmontague

Stream interview Watch videoWatch videoNo.1

Advertising may create awareness, but it’s story that spreads your message.

tell it often.

Stream interview Watch videoWatch videoNo.2

Admired brands convey their story through

tangible, iconic action.Think Red Bull giving you wings.

Stream interview Watch videoWatch videoNo.3

To shrink the gap between telling your story and living your brand,

remember:

Stream interview Watch videoWatch videoNo.3

To shrink the gap between telling your story and living your brand,

remember:The truth about the protagonist –

your brand.

Stream interview Watch videoWatch videoNo.3

To shrink the gap between telling your story and living your brand,

remember:The truth about the stage –

the world.

Stream interview Watch videoWatch videoNo.3

To shrink the gap between telling your story and living your brand,

remember:The truth about the participants –

your audience.

Stream interview Watch videoWatch videoNo.3

To shrink the gap between telling your story and living your brand,

remember:The truth about your quest –

your big ambition.

Stream interview Watch videoWatch videoNo.4

If story is the software that wires our brains,then it must be aligned with everything that you do.

Stream interview Watch videoWatch videoNo.5

Storytelling is a perceived message,while story doing is a demonstrated action.

action is believable.

Stream interview Watch videoWatch videoNo.5

Storytelling is a perceived message,while story doing is a demonstrated action.

action is believable.

33voicesTy Montague - Storytelling Vs Story Doing

Stream interview Watch videoWatch videoNo.6

The products we buy represent the highest form of our self-expression.is your story positioned to ignite that aspiration?

Stream interview Watch videoWatch videoNo.7

The building blocks of all compelling stories:

challenge, struggle, and resolution.

Stream interview Watch videoWatch videoNo.8

Companies who embody their brand spend significantly less on paid media

while getting a disproportionate share of the social media mentions.

Stream interview Watch videoWatch videoNo.9

Great narrative emerges from the unexpected;

surprise is a strategy.

Stream interview Watch videoWatch videoNo.10

Good companies concentrate on “making as much money as possible.”

Great companies choose to focus on enriching people’s lives.

Really reflect...

What’s the truth about your quest?

Really reflect...

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