How to combine Design Thinking, Lean Start-up and agile ...
Transcript of How to combine Design Thinking, Lean Start-up and agile ...
How to combine Design Thinking,Lean Start-up and agile development
Prof. Dr. Patrick LinkLucerne University of Applied Sciences & ArtsSchool of Engineering and ArchitectureTechnikumstrasse21CH 6048 [email protected]+41 79 571 34 89
Folie 2, Prof. Dr. Patrick Link Design Thinking 2017 – Prague - 19/20.10.2017
Folie 3, Prof. Dr. Patrick Link Design Thinking 2017 – Prague - 19/20.10.2017
Folie 4, Prof. Dr. Patrick Link Design Thinking 2017 – Prague - 19/20.10.2017
Success factors
1. Customer and user orientation
2. Document your business model
3. Iterate and learn (Prototyping)
4. Test risks systematically
5. Righ mindset
6. Interdiscipliary teams
7. Holistic problem solving process
8. Variable space
Folie 5, Prof. Dr. Patrick Link Design Thinking 2017 – Prague - 19/20.10.2017
Download-Linkwww.leancanvas.ch
A0-versions including the «ideation booklet» can be ordered by mail:[email protected] or [email protected]
How to combine Design Thinking,Lean Start-up and agile development
Prof. Dr. Patrick LinkLucerne University of Applied Sciences & ArtsSchool of Engineering and ArchitectureTechnikumstrasse21CH 6048 [email protected]+41 79 571 34 89
Folie 7, Prof. Dr. Patrick Link Design Thinking 2017 – Prague - 19/20.10.2017
My Background
- Mechanical Engineer- 5 years: Chemical industry- phD at the BWI
(now: M-TEC of ETHZ)- 8 years Siemens- Since 2010:
Prof. for Product InnovationDesign Thinking CoachCo-leader Smart-up- Support of Start-ups
- Co-Founder- Research in new methods
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ScaleProduct Development
Customer Development
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Problems, worth to solve
Problem- / Customer-Fit
Problem- / Solution-Fit
Product- / Market-Fit Scale
BUILD
MEASURE
LEARN
Search for a functioning, scalable business model
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BUILD
MEASURE
LEARN
Problems, worth to solve
Problem- / Customer-Fit
Problem- / Solution-Fit
Product- / Market-Fit Scale
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Problems, worth to solve
Problem- / Customer-Fit
Problem- / Solution-Fit
Product- / Market-Fit Scale
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Source: Ash Maurya (2010)
Lean Canvas (by Ash Maurya)
Customer Segments
Channels
Unfairadvantage
Revenuesreams
Key figures
SolutionProblem
Cost Structure
Early adopters
Short concept
Unique ValueProposition
Existingalternatives
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Customer Segments
Channels
Unfairadvantage
Revenuesreams
Key figures
SolutionProblem
Cost Structure
Early adoptersShort concept
Existingalternatives
KeyPartner-ships
Key resources
Key activities
Customer relationship
Differences Lean Canvas and Businessmodell-Canvas
Unique ValueProposition
Source: Ash Maurya (2010)
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Folie 21, Prof. Dr. Patrick Link Design Thinking 2017 – Prague - 19/20.10.2017
Success factors
1. Customer and user orientation
2. Document your business model
3. Iterate and learn (Prototyping)
4. Test risks systematically
5. Righ mindset
6. Interdiscipliary teams
7. Holistic problem solving process
8. Variable space
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Customer and User orientation (Desirability)
«There are no Facts inside your building, so get outside»(Steve Blank)
Folie 22, Prof. Dr. Patrick Link GVDK Jahreskonferenz 22.9.2017
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Document your business model (Viability)Test your hypothesis with potential customers
Assumption
Assumption
Experiment 1 Experiment 2 Experiment 3
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Iterate and Learn (Prototyping)Minimize waste – maximize learning
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Value
Risk
Turnover
Free-Cash-Flow
2ProductMarket
Fit
Additional external financingFinancing
3 Scale
1Problem Solution
Fit€
Test the biggest Risks systematically
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The right Mindset for your Organisation
Driven by curiosity- Human and User centered
Co-Create, Grow & Scale- With varying mental states
Accept complexity
Visualize and show
Experiment & iterate Reflect your actions and acting
Develop process awareness
Networked Collaboration
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Interdisciplinary Teams
- Work in inter- or multidisziplinary teams („radical collaboration“)- Constructive team work („build on ideas of others“)- Distinctive questioning of the problem („change perspective“)- Positive attitude towards uncertainty („embrace ambiguity“) - Joint Vision (e.g. How might we…)- Common and agreed values (e.g. brainstorming and feedback rules)- Concrete, open and positive feedback- Trust and respect
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Holistic Problem Solving Process
Empatize
Define POV
Ideate
Prototype & Test
Situation Analysis
Define Objectives
Solutions
Evaluation
SolutionSolution
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Variable Space
Make Meaning
Prototyping Material
Flexible, mobile furniture
High tablesDifferent visualisation possibilities
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Transformation of the Organization
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Thank you for your attention
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Download-Linkwww.leancanvas.ch
A0-versions including the «ideation booklet» can be ordered by mail:[email protected] or [email protected]
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Prototypen
Iterate and Learn (Prototyping)Minimize waste – maximize learning
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Mock-up’s, Paper-Prototypesand Pinocchios
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Paper Prototyp(also Powerpoint possible)
Software Prototype
Source: www.kickstarter.comprojects1990245787sticky-jotslang=de
Quelle:https://www.kickstarter.com/projects/1990245787/sticky-jots?lang=de
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Explanation VideoExample: Dropbox
Quelle: http://scalemybusiness.com/the-ultimate-guide-to-minimum-viable-products/
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Wizard of Oz or Mechanikcal TurkExample : Zappos
Quelle: http://scalemybusiness.com/the-ultimate-guide-to-minimum-viable-products/ , Image Source: Archive.org.
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Types of Prototypes