How to Combat Rapidly Growing Mobile Data by Hideyuki Sasaki

How to combat rapidly growing mobile traffic

Hideyuki Sasaki Interna0onal Business Planning Office

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Agenda

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1.  Our introduc0on 2.  Current status of the Internet in Japan 3.  Our approach

What is BBIX?

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4

President & CEO Masayoshi Son

Foundation

Paid-in Capital

Group Employees

SoftBank Group is Japan’s Largest Internet Company

September 3, 1981

21,858 (As of March 31, 2011)

Number of Group Companies 900

188.5 Billion Yen (As of March 31,

2012)

4 *1USD=80JPY

Growth with the Internet

BBIX has 6 IX locations

Fukuoka

Osaka

Tokyo Tokyo metropolitan

Tokyo 1st

Tokyo 2nd

Nagoya

Tokyo 3rd

Fastest growing IX in Japan

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Jan-‐13

Feb-‐13

Mar-‐13

Apr-‐13

May-‐13

Jun-‐13

Jul-‐1

3

Aug-‐13

Sep-‐13

Oct-‐13

Traffic Growth

What’s happening in Japan?

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30% growth every year 11

1235 1363

1516 1696 1730

1905

2275

0

500

1000

1500

2000

2500 May-‐10

Nov-‐10

May-‐11

Nov-‐11

May-‐12

Nov-‐12

May-‐13

(Gbps) Average Traffic

Source: hOp://www.soumu.go.jp/johotsusintokei/field/tsuushin06.html

Amount of Internet Traffic in Japan

Source: MIC “我が国のインターネットに置けるトラフィック総量の把握(August-‐2013)”

Doubles every year 12

62.9 71.2 82.2 105.2

123.5 154.6

181.3

234.8

274.3

328.9 349.0

422.0

469.8

0

50

100

150

200

250

300

350

400

450

500

Jun-‐10

Sep-‐10

Dec-‐10

Mar-‐11

Jun-‐11

Sep-‐11

Dec-‐11

Mar-‐12

Jun-‐12

Sep-‐12

Dec-‐12

Mar-‐13

Jun-‐13

(Gbps) Average Traffic

98.8

110.6 125.5

157.1 180.6

227.9 270.0

350.2

417.9

487.7

522.9

623.2

712.7

0

100

200

300

400

500

600

700

800

2010.06

2010.09

2010.12

2011.03

2011.06

2011.09

2011.12

2012.03

2012.06

2012.09

2012.12

2013.03

2013.06

(Gbps) 最繁時トラヒック（２３時台の平均トラヒック）

1.71 Times

+12%

+25%

+15%

+26%

+18%

+13%

１年で

１．７１倍に増加

+30%

+19%

+17%

+7%

+19%

+14%

Source: hOp://www.soumu.go.jp/johotsusintokei/field/tsuushin06.html

Mobile Traffic Trend in Japan

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Technology Innovation

More than

10Times

Smart Phone

Feature Phone

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Source: So\Bank’s shareholder’s mee0ng in 2012

Daily usage (Japan) 97mins

96mins 23mins 77mins 21mins

Radio

Smartphone has become most used device

Magazine Newspaper

Computers Television Mobile

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Mobile Broadband Era

Anywhere, Anytime

What happens to our backbone?

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Multiple peaks &

Directional changes

Traffic shifts even within 24hs!

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Graph for FNO

Peak once at night

Traffic shifts even within 24hs!

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Graph for FNO

Graph for MNO

Multiple peaks

Peak once at night

North-South Traffic

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Mobile Network Operators

The Internet (Transit network)

Social Plaaorm Providers Cloud / Datacenter

Social Applica0on/Game Provider Cloud / Datacenter

Typical Traffic Flow

East-West Traffic

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East-‐West

Strict reliability requirement like

“5secs rule”



North-South Traffic

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DDoS like

Traffic

Massive amount of

short packets

East-‐West

Strict reliability requirement Social Plaaorm Providers

Cloud / Datacenter Social Applica0on/Game Provider

Cloud / Datacenter

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East-‐West

Delay

Conge stion

Packet Loss

Transit network became “bottleneck”



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Transition of Internet topology

Subscribers/Users

Tier1

Tier2 Tier2

Tier3 Tier3

Data Center

Tier1 Tier1

Tier2 Tier2 Tier2

Tier3 Tier3 Tier3

1st Starting of the Internet 2nd Rising Data Centers

Tier1

Tier2 Tier2

Tier3 Tier3

Data Center

3rd Hyper Giants era

CDN CDN

CDN Hyper Giants Service

Plaaorm/ Cloud/ DC

We are here

4th Cloud Computing era Tier1

Tier2 Tier2

Hieratical Structure of the Internet will be replaced soon by “Direct Connection” between Subscribers and Contents.

Think about the future!

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Serious future will come...

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•  Overwhelming traffic growth • Most expensive IXes in the world •  Quality control…? •  Cost management for the future •  Otemachi Problem •  etc…

Overwhelming Traffic Growth

Expensive IX price

Quality Control?

Cost management for the future? Otemachi

Problem

etc…

etc…

etc…

etc…

Let’s think about the Interconnection.

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Do we still need such complicated network?

Tier1

Tier2

Tier1

Tier2

Tier2

Tier2

Tier2

Tier2 Tier2

Tier2

Tier2

Tier2

Tier1

Tier2

Tier2

Tier2

Tier2 Tier2

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Let’s simplify the network! J

Internet Exchange

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•  Opera0on collabora0on •  Traffic dispersion to regions away from Otemachi, Tokyo. •  Building new interconnec0on scheme •  etc…

+ Promoting direct connection

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Cloud IX Study Council

hOp://www.bbix.net/_shared/asset/en/press/press_20130919.pdf

Par0cipa0ng companies (that have given permission for lis0ng, in alphabe0cal order)

•  BBIX Inc. •  CyberAgent, Inc. •  DataHotel Co., Ltd. •  GMO Internet, Inc. •  GREE, Inc. •  IDC Fron0er Inc. •  mixi, Inc. •  NEC BIGLOBE, Ltd. •  NIFTY Corpora0on •  SAKURA Internet Inc. •  So\Bank BB Corp. •  TOKAI Communica0ons Corpora0on •  Others

What’s the Ideal Interconnection environment?

Brainstorming with professionals

Results of discussion

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酒・寿司

Sometimes fun & treats…

Sometimes fun & treats… Closed relationship!! Community-‐centric movement…

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BFD introduction Bidirectional Forwarding Detection

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What is BFD?

BFD is effective to minimize the down time.

Outage Detec0on

Recovery from the outage

Convergence Time Time for outage detec0on

Outage Dura0on

outage

Are you sa0sfied with Keepalive 0me? 60/180?? 30/90??

Let’s shorten the 0me!

BFD can shutdown the BGP session in under a second!

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Detection time of outage

Significant improvement!

BFD Non-‐BFD

3 secs 71 secs Source: Test result between our par0cipants companies

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Effect of Direct connection

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Case 1: Improvement on Latency

Peer Up

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•  Overwhelming traffic growth • Most expensive IXes in the world •  Quality control…? •  Cost management for the future •  Otemachi Problem •  etc… Peer Up

Case 2: Improvement on stability

Summary

東京

シンガポール

香港

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•  Mobile broadband in Japan •  “Cloud IX” community •  What we’re doing over IX

What’s next for Asia?

“No Peering, No Internet”

How to Combat Rapidly Growing Mobile Data by Hideyuki Sasaki

Technology

Transcript of How to Combat Rapidly Growing Mobile Data by Hideyuki Sasaki