How to Choose the Right Social Media Platform
-
Upload
social-media-solutions-llc -
Category
Business
-
view
1.516 -
download
1
Transcript of How to Choose the Right Social Media Platform
![Page 1: How to Choose the Right Social Media Platform](https://reader035.fdocuments.us/reader035/viewer/2022062405/55529205b4c905e8128b4931/html5/thumbnails/1.jpg)
“Where do I begin?”
Choosing the Right Social Media Platform(s) for Your Business
Presented by Lauren Candito, Social Media SolutionsMonday, April 4, 2011
![Page 2: How to Choose the Right Social Media Platform](https://reader035.fdocuments.us/reader035/viewer/2022062405/55529205b4c905e8128b4931/html5/thumbnails/2.jpg)
Monday, April 4, 2011
![Page 3: How to Choose the Right Social Media Platform](https://reader035.fdocuments.us/reader035/viewer/2022062405/55529205b4c905e8128b4931/html5/thumbnails/3.jpg)
Social Networks
Monday, April 4, 2011
![Page 4: How to Choose the Right Social Media Platform](https://reader035.fdocuments.us/reader035/viewer/2022062405/55529205b4c905e8128b4931/html5/thumbnails/4.jpg)
Facebook can be used in business for:
NetworkingLocating business leadsCommunicating with shareholders & customersOrganizing events
Monday, April 4, 2011
![Page 5: How to Choose the Right Social Media Platform](https://reader035.fdocuments.us/reader035/viewer/2022062405/55529205b4c905e8128b4931/html5/thumbnails/5.jpg)
Personal Profile Brand Page
Monday, April 4, 2011
![Page 6: How to Choose the Right Social Media Platform](https://reader035.fdocuments.us/reader035/viewer/2022062405/55529205b4c905e8128b4931/html5/thumbnails/6.jpg)
Monday, April 4, 2011
![Page 7: How to Choose the Right Social Media Platform](https://reader035.fdocuments.us/reader035/viewer/2022062405/55529205b4c905e8128b4931/html5/thumbnails/7.jpg)
www.Twitter.comTwitter is a service for friends, family, and co-workers to communicate & stay connected.“Tweeple” can share their current activity, or link, article, or state of mind, with friends & strangers. Think of Twitter as a Word of Mouth engine for your business.
Monday, April 4, 2011
![Page 8: How to Choose the Right Social Media Platform](https://reader035.fdocuments.us/reader035/viewer/2022062405/55529205b4c905e8128b4931/html5/thumbnails/8.jpg)
www.LinkedIn.com “Relationships Matter”LinkedIn describes itself as an online network of over 24 million experienced professionals from around the world, representing over 150 industries.LinkedIn can be used to maintain professional relationships, search for jobs, & recruit candidates.It also provides an open forum for busienss leaders to exchange ideas and solutions for problems
Monday, April 4, 2011
![Page 9: How to Choose the Right Social Media Platform](https://reader035.fdocuments.us/reader035/viewer/2022062405/55529205b4c905e8128b4931/html5/thumbnails/9.jpg)
Monday, April 4, 2011
![Page 10: How to Choose the Right Social Media Platform](https://reader035.fdocuments.us/reader035/viewer/2022062405/55529205b4c905e8128b4931/html5/thumbnails/10.jpg)
Flickr
www.Flickr.comFlickrʼs mission is “to help users get their visual content out to their audience via the web, mobile devices, email, RSS Feeds, Blogs, or any other technological method that may be developed.”Flickr integrates with a variety of social media tools, including:
• Facebook• Myspace• Blog Applications
Monday, April 4, 2011
![Page 11: How to Choose the Right Social Media Platform](https://reader035.fdocuments.us/reader035/viewer/2022062405/55529205b4c905e8128b4931/html5/thumbnails/11.jpg)
Flickr
www.Flickr.comFlickr is a great tool to share your brand experience with your Alumni base.Post photos from past events, tag your Alums, share event details, etc.
Monday, April 4, 2011
![Page 12: How to Choose the Right Social Media Platform](https://reader035.fdocuments.us/reader035/viewer/2022062405/55529205b4c905e8128b4931/html5/thumbnails/12.jpg)
YouTube
www.YouTube.comYouTube is an online video-sharing site that allows users to upload and share video clips with the net.Integration with:
• Blogs• Facebook• Mobile• MySpace• Many more!
Monday, April 4, 2011
![Page 13: How to Choose the Right Social Media Platform](https://reader035.fdocuments.us/reader035/viewer/2022062405/55529205b4c905e8128b4931/html5/thumbnails/13.jpg)
Monday, April 4, 2011
![Page 14: How to Choose the Right Social Media Platform](https://reader035.fdocuments.us/reader035/viewer/2022062405/55529205b4c905e8128b4931/html5/thumbnails/14.jpg)
“What EXACTLY am I t r ying to achieve?”
Step 1: Ask Yourself
Monday, April 4, 2011
![Page 15: How to Choose the Right Social Media Platform](https://reader035.fdocuments.us/reader035/viewer/2022062405/55529205b4c905e8128b4931/html5/thumbnails/15.jpg)
Goals & Objectives
OrganizationWhat are you trying to impact with social media?Be specific.Think ahead.What numbers are important?
• Friends/Followers• Web traffic• Sales• Positive Referrals
Monday, April 4, 2011
![Page 16: How to Choose the Right Social Media Platform](https://reader035.fdocuments.us/reader035/viewer/2022062405/55529205b4c905e8128b4931/html5/thumbnails/16.jpg)
Example Metrics Of Success
Number of Friends & FansBlog TrafficWeb Site TrafficSocial Profile TrafficNumber of Wall/Profile Comments
Quantitative Metrics
Number of New Patients from the Alumni “Community”Number of Referrals from the Alumni “Community”Decrease in Monthly Attrition
Business Growth Metrics
Monday, April 4, 2011
![Page 17: How to Choose the Right Social Media Platform](https://reader035.fdocuments.us/reader035/viewer/2022062405/55529205b4c905e8128b4931/html5/thumbnails/17.jpg)
Example Metrics Of Success
Comment Sentiment (Positive/NegativeProgram Feedback from the “Community”Increased Brand Chatter
Qualitative Metrics
Monday, April 4, 2011
![Page 18: How to Choose the Right Social Media Platform](https://reader035.fdocuments.us/reader035/viewer/2022062405/55529205b4c905e8128b4931/html5/thumbnails/18.jpg)
2. Check Out the Competition
Monday, April 4, 2011
![Page 19: How to Choose the Right Social Media Platform](https://reader035.fdocuments.us/reader035/viewer/2022062405/55529205b4c905e8128b4931/html5/thumbnails/19.jpg)
Competitive Analysis
Key Areas of AnalysisContent Quality Brand IdentityCommunication FrequencyPage/Profile DesignSocial GenerosityProfile InterlinkingProfile InformationIntegration of Value Added Tools
Monday, April 4, 2011
![Page 20: How to Choose the Right Social Media Platform](https://reader035.fdocuments.us/reader035/viewer/2022062405/55529205b4c905e8128b4931/html5/thumbnails/20.jpg)
3. Know Your Audience
Who is your target customer? How do they use social media?
• Look around online. What social media platforms can you find them on?
How are they best engaged?• Who do they talk to?• What brands do they like/follow?
Monday, April 4, 2011
![Page 21: How to Choose the Right Social Media Platform](https://reader035.fdocuments.us/reader035/viewer/2022062405/55529205b4c905e8128b4931/html5/thumbnails/21.jpg)
Platform Recommendations
SMS recommends...FacebookLinkedInTwitterBlogwhat else...??
Monday, April 4, 2011
![Page 22: How to Choose the Right Social Media Platform](https://reader035.fdocuments.us/reader035/viewer/2022062405/55529205b4c905e8128b4931/html5/thumbnails/22.jpg)
Before Moving Forward
Monday, April 4, 2011
![Page 23: How to Choose the Right Social Media Platform](https://reader035.fdocuments.us/reader035/viewer/2022062405/55529205b4c905e8128b4931/html5/thumbnails/23.jpg)
First Steps
Once you have joined your chosen platforms... Spend at least 3-5 days just listening to the conversation to understand what is important to your community.
• If you see a post that interests you and you want to comment, go ahead, but make sure it is a genuine comment.
Once you are familiar with the group, you can begin to speak, but make sure your chatter is relevant to the conversation.Remember - not all groups are right for you. Some you will interact with on a daily basis, some you will only interact with every week or so. Choose the right groups for your organization.
Monday, April 4, 2011
![Page 24: How to Choose the Right Social Media Platform](https://reader035.fdocuments.us/reader035/viewer/2022062405/55529205b4c905e8128b4931/html5/thumbnails/24.jpg)
Donʼt Forget
Monday, April 4, 2011
![Page 25: How to Choose the Right Social Media Platform](https://reader035.fdocuments.us/reader035/viewer/2022062405/55529205b4c905e8128b4931/html5/thumbnails/25.jpg)
Tips for Getting Started
Use the Rule of Thirds
• (1/3 web presence, 1/3 one-way, 1/3 social)
Build relationships with influencersMake it easy to re-mix your contentRemember... There is no instant gratification• Results require effort over time
Use metrics to discover what works and what doesnʼt
Monday, April 4, 2011
![Page 26: How to Choose the Right Social Media Platform](https://reader035.fdocuments.us/reader035/viewer/2022062405/55529205b4c905e8128b4931/html5/thumbnails/26.jpg)
4 Pillars of a Social Media Strategy
Monday, April 4, 2011
![Page 27: How to Choose the Right Social Media Platform](https://reader035.fdocuments.us/reader035/viewer/2022062405/55529205b4c905e8128b4931/html5/thumbnails/27.jpg)
4 Pillars of Social Media
1. Communication2. Collaboration3. Education4. Entertainment
Monday, April 4, 2011
![Page 28: How to Choose the Right Social Media Platform](https://reader035.fdocuments.us/reader035/viewer/2022062405/55529205b4c905e8128b4931/html5/thumbnails/28.jpg)
questions? comments?
Calla Slim Spa Social Media Strategy 11/09/2009 Social Media Solutions
www.socialmediasolutionsllc.com
Monday, April 4, 2011