How to Choosethe Right Exhibit Company

Selecting the right exhibit company does not have to be a guessing game.

By starting the research in timely manner, you can make sure the company you choose offers the services that fit your requirements.

Align with an experienced company, take advantage of comprehensive services, and find that excellent customer service resource and you can be sure of generating the very best from your trade show investment.

Benefits of Selecting the Best Exhibitor

Use of touchscreens and the availability of comfort areas creates an inviting environment.

• Define your objectives and goals.• Identify shows that target your

primary markets.• Perform thorough advance research;

do your due diligence.• Evaluate the geographical locations

of your shows as well as your prospective exhibit house.

• Schedule appropriate lead time.• Know your budget going in.

Steps to Select the Right Trade Show Company

On-floor demonstrations are a great way to capture attendee’s attention.

Tips for Creating Effective Exhibits

Define your goals for the show – know what you want to accomplish with your exhibit investment. Do you want to:• Generate brand awareness• Showcase new products• Create lead generation• Increase networking opportunities

Successful trade show booth designs can help you deliver on each of these goals when you work closely with the right exhibit house.

Rental booths can have a very ‘custom’ look while saving you money.

Make Your Trade Show Booth Stand Out

Various elements contribute to exhibits catching the eye of the conference attendee and making the experience memorable.• Interactive technology,

touchscreens, and charging stations• Games and contests• Unique and creative use of color

and lighting• In-booth presentations• Well-trained and highly-involved

booth staffTwo-story booths create intriguing meeting spaces, and plexiglass keeps design open.

Concluding Thoughts

Participation in trade shows and exhibitions is one of the most efficient elements of the marketing mix.

The right exhibit company is a partner on your road to exhibit success. Whether you’re focused on brand awareness, new sales, networking, or even keeping an eye on the competition, success begins when you select your exhibit house.

Putting the effort in on the front end pays dividends at the end of the day.

This booth used distressed wood from an actual barn, a great story told at the show.

888.836.8442

www.ImagecraftExhibits.com

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Contact Your Next Exhibit Company Today