How to Choose a Brand Name for Your Company?
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Transcript of How to Choose a Brand Name for Your Company?
A study by U.K. research firm MillwardBrown found many brands that change their names can expect an immediate 5 percent to 20 percent drop in sales.
Bad brand names hurt you in long run
Source: Adweek.com
Ask your co-founder, colleagues, friends and mentor to come up with different names.
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List the aspects that define the character of your brand
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Decide the one who finalizes the name
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Check your competitors
Consider your targeted customers
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Avoid complex words, which can be difficult to pronounce
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Shortlist few names and check for domain availability
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Choose relative color for your brand
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Visualize your brand name, color and logo
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Use tools
1. Dotomator.com 2. RhymeZone.com3. Rhymer.com/naming.html
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Spend time & money if needed
Along with online marketing, offline marketing is needed toemerge as a brand.
And studies prove, promotional productsto be the most effective andcheap marketing strategy.
