How to build your Professional Brand by Adityanath Jha
16
The fundamental (marketing) dilemma Branding yourself = bragging = embarrassing?
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Adityanath Jha(CEO Crayon Pictures, Former Global Head of Branding at infosys) shows a completely different aspect of branding from scratch.
Transcript of How to build your Professional Brand by Adityanath Jha
The fundamental (marketing) dilemma
Branding yourself = bragging = embarrassing?
What's your brand?
What others think of you = f (professional, personal, behavioral
attributes) AS PERCEIVED BY OTHERS
Awareness
Respect
Your brand is the response
to the stimulus you
provide.
A few personal brands
Politician Politician Politician
Noble intention, On-off implementation
Management, implementation
Guerilla fighter
Aam aadmi fed up of corruption
Seasoned politician, development of country
Dynasty, confused
What do you do?
How do you do it? Style? Process?
What do you stand for?
A few personal brands
Bat Bat Bat
GrittilyGracefullyCopybook
Records Beauty Defense - “The Wall”
What do you do?
How do you do it? Style? Process?
What do you stand for?
A few personal brands
News Anchor News Anchor News Anchor
Elegant, SeriousThoughtful, Insightful
Abrasive, Confrontation
Infotainment Credibility Boring, governmental
What do you do?
How do you do it? Style? Process?
What do you stand for?
First step in creating your brand – get clarity
What do you do? Define your game. How do you do what you do? Discover your
style. What do you stand for? How do you behave?
Take positions.
Your Brand Strength = f(respect, awareness)
Awareness
Respect
Whom are you talking to? B2B or B2C?
Let's start small – your organization
Beyond your daily work, Do you have an “internship” program in your
department? Do you have “elective courses” from your
department? Do you have “10 challenges” from your
department
Let's expand your brand
Beyond the CISO platform, Are you working with the local police? Have you given a talk at your kid's school?
Other schools? Are you writing/publishing/speaking
REGULARLY? Have you thought of contributing to Femina,
JAM, Personal finance publications, auto magazines etc?
Key to building your brand – it's hard work!
Content & Conversati
ons
Where's the time?
Creating content and having real, meaningful conversations is your REAL job! What else do you leave behind? Minutes of the meeting?
Your content reflects your expertise, your style and your position/beliefs.
Do a DUMMY BLOCK of your calendar everyday for 3 hours. The world will continue to exist.
The Maggi funda – create your thoughts 2 minutes at a time. It will add up.
And, an iconic Indian personal brand
Website
Wikipedia page
Youtube channel
Facebook page
Blog
TV show
Links to all Recipe Sites
Media articles
