How to build your network &

advance your career on LinkedIn

LinkedIn for

Professionals

What we will cover

in this workshop

▪ What is LinkedIn?

▪ Build your LinkedIn Profile

▪ Build your professional network

▪ Build and Amplify your personal brand

▪ Use your network on LinkedIn to connect

to an opportunity

▪ Search & Apply for Jobs at LinkedIn

30 million+ employers are

on LinkedIn, with 20 million+

open job opportunities

Millions of mentors and mentees

have signed up to give and get

career advice on LinkedIn

2.8 million recruiters use

LinkedIn to fill open jobs

every day

Build yourprofessional network

and connect to jobs

Build your LinkedIn

profile

Keep your profile current

1) Photo: Use a current, good quality picture to increase credibility and build a stronger connection with members

2) Headline : Who you are and what is Unique about you

3) Location: Adding your location boosts your visibility in searches by up to 23X and helps potential partners find you.

4) Summary: Provide a more personal overview of your career and highlight your areas of expertise.

5) Experience: Highlight your work history and keypositions you’ve held. Include Board, Chair, or

other relevant leadership experience

6) Media: Use photos, presentations, and other rich media to show your thought leadership and promote your company.

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Expand your

network strategically

Who should I reach out to on LinkedIn?

▪ People you have something in common with

▪ People who have a job or work at a company that

interests you

▪ People who may be able to connect you

to someone who can help you achieve

your goals

What should I say?

▪ Who you are

▪ How you came across their profile

▪ How they can help you

Build your personal brand Every day, 660+ million members on LinkedIn

interact with and share content from leaders and

companies they follow. Every week, LinkedIn Editors

publish and share thought-provoking content from

influencers on the platform. The result? Hundreds of

thousands of best-in-class articles published and

consumed.

Add your voice to the conversation.

Use long post - LinkedIn Pulse to share your views

on current affairs in business in the form of simple stories.

Share your personal experiences of day to day life which

influences you.

Share your point ofview

Curate articlesthat resonate withyou

Offer insights drawn from yourexperience

Keep tabs on your

industry, news & trends

Strengthen your learning curve by staying ahe

ad of the news curve and on top of industry

trends.

Use LinkedIn to quickly gain new insights and

to keep your thinking fresh.

Use LinkedIn to track market intelligence.

Because upstarts tend to make the most of so

cial media, LinkedIn is often the first place you

’ll see new challengers emerge.

Follow and join conversations that align with your

personal interests and goals.

Follow companies to receive their latest posts and

announcements.

Use your network onLinkedIn to connectto opportunity1. Message connections

2. Ask for informational interviews

3. Request referrals

4. Request recommendations

5. Find a mentor with career advice

6. Add value and engage

Like and share things thatpeople in your network

will care about and post

Join groups andexchange insights with

school or program alumni

Invest time in yourConnections and request

informational interviews

Give testimonialsand recommendations

to others

Add value and engage with your network

Use your network

Search and applyfor jobs on LinkedIn1. Set career interests

2. Search for jobs

3. Create search alerts

4. Review “Jobs You May Be Interested In”

5. Follow companies

6. Apply actively

Recruiters on LinkedIn can filter specifically

for candidates who have engaged with

their company page. Make sure to show

your interest by taking this easy step.

Search and apply for jobs

Follow companies

Explore employers you are

interested in working for by

following their company page.

Check out the “Life” section to

learn more about the company’s

culture, values, and professional

development opportunities.

Extra credit

Join groupsFind and join groups of professionals

to give and get career help and

resources by filtering for ”Groups”

using the search bar.

Consider joining groups for:

Professionals in your industry

Alumni of your school or

training program