How to build your dream publishing project
36
How to take your publishing to the next level beyond just blogging Kash Bhattacharya @BudgetTraveller #traverse14
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In this presentation for Traverse 14 , drawing on my 11 years of experience of working in publishing, I shared some ideas of how to build and create successful publishing projects.
Transcript of How to build your dream publishing project
How to take your publishing to the next level beyond just blogging
Kash Bhattacharya !
@BudgetTraveller #traverse14
Little about me…
• BudgetTraveller.org
• Featured in the Guardian, NY Times, CNN, Vanity Fair, Cosmopolitan to name a few
• Helped develop award winning campaigns like #BlogVille and #Blogmanay
• Publishing -10 years experience
“No man but a blockhead ever wrote except for money.” !
Samuel Johnson !
@BudgetTraveller #traverse14
152,000,000?
@BudgetTraveller #traverse14
@BudgetTraveller #traverse14
To thrive in the current world of digital publishing you have to see yourself
as an innovator.
@BudgetTraveller #traverse14
Have a really damn good idea
@BudgetTraveller #traverse14
Film Traveller!Cote D’Azur
!!
A travel blog about the film connections that Cote
D’Azur enjoys. !
@BudgetTraveller #traverse14
!
BudgetTraveller’s
German Wanderlust
!!
48 Hour Guides to Germany’s leading youth
destinations.
@BudgetTraveller #traverse14
Where do damn good publishing ideas come
from?
@BudgetTraveller #traverse14
Solving problems? Solving problems that no one else sees
@BudgetTraveller #traverse14
Little Green Map
!From sustainable
restaurants to recycled jewellery shops-a unique map to help locals find ‘green’ inspiration on
their doorstep.
@BudgetTraveller #traverse14
Luxury Hostels of
Europe !
!
A guidebook to Europe’s coolest design hostels.
@BudgetTraveller #traverse14
Please.!Allow yourself to be creative
@BudgetTraveller #traverse14
!!!!!!!!‘In our frenzied connected world we need to make some time to
make some mood for creativity……….
!A tortoise cocoon from which we can check it's safe to come out into a self-created oasis in our
lives.’ !
John Cleese!!!!!!!!!!!!!!!!!!!!!!!
@BudgetTraveller #traverse14
“I don't go into ventures to make a fortune. I do it because I'm not satisfied with the way others are
doing business.” !
Richard Branson!!
!
@BudgetTraveller #traverse14
2. How you execute the idea will determine your success.
@BudgetTraveller #traverse14
Learn to delegate &Work with good people who know their *shit*
@BudgetTraveller #traverse14
Pitch like a proMost great publishing ideas,
blogs fail because of their inability to find the cash to take their ideas forward.
@BudgetTraveller #traverse14
Lara Dunston. Grantourismo. An entrepreneurial model for travel writers working in an evolving media. Tnooz
“I’ll be spending as much time pitching ideas as responding to them, developing story ideas as writing them, and initiating almost as many
project concepts as they’re working on. ”
@BudgetTraveller #traverse14
“You must be able to condense your pitch into one sentence.”
@BudgetTraveller #traverse14
Travel guides for Film Lovers
@BudgetTraveller #traverse14
Importance of good design.
@BudgetTraveller #traverse14
@BudgetTraveller #traverse14
@BudgetTraveller #traverse14
@BudgetTraveller #traverse14
It’s good to have a media kit because it makes you and your blog look credible…
@BudgetTraveller #traverse14
Does your story matter?
@BudgetTraveller #traverse14
Tell a story that people can relate to. Hopefully you’ll find brands
that relate to your story too.
@BudgetTraveller #traverse14
Be prepared to fail. Many times.
@BudgetTraveller #traverse14
“Success is failure turned inside out, the silver tint of the clouds of doubt”!
!
There are a lot of opportunities we can derive from failure, we just need to know how to.”
@BudgetTraveller #traverse14
Thank you for your time! Questions?
