How to Build Your Brand with UC
-
Upload
digium -
Category
Technology
-
view
113 -
download
1
description
Transcript of How to Build Your Brand with UC
1
Digium Confidential
How to Build Your Brand with UC
Turning your business phone system into a secret weapon for brand
building
2
Digium Confidential
Agenda
• What is branding?• Why is branding important?• Current trends in branding• What makes a great brand?• What does UC have to do with branding?• Help build a brand with Switchvox• Protect your brand with Switchvox• Top 10 branding blunders of all time!!!
3
Digium Confidential
What is Branding
American Marketing Association:
Name, term, sign, symbol or design, or combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
4
Digium Confidential
WHAT MAKES BRANDING SO IMPORTANT
5
Digium Confidential
Why is Branding So Important?
1. Brands Outlive Products
6
Digium Confidential
Why is Branding So Important
2. Brands Are Valuable
7
Digium Confidential
Why Is Branding So Important
1. Creates Differentiation
8
Digium Confidential
Branding is Big Business
AT&T
Verizon
Chevrolet
McD
onald's
Geico
Toyota
Ford
T-Mobile
Mac
y's
Walm
art $-
$200,000,000.00 $400,000,000.00 $600,000,000.00 $800,000,000.00
$1,000,000,000.00 $1,200,000,000.00 $1,400,000,000.00 $1,600,000,000.00
Dollars Spent
Dollars Spent
9
Digium Confidential
Trends in Brand Marketing
• Mobile• Social Media• Search Engine Optimization• Email Marketing• Content Marketing
10
Digium Confidential
Mobile Advertising Trend
2009 2010 2011 2012 2013 2014 2015 20160
2
4
6
8
10
12
Year
11
Digium Confidential
New Marketing Focus-Online
12
Digium Confidential
WHAT MAKES A GREAT BRAND
13
Digium Confidential
What Makes a Great Brand
• Great storyteller• Quality content• Customer service focus• Awareness• Mind the details• On the cutting edge• Consistency
14
Digium Confidential
Consistency
• Consistency in– Product Quality– Customer Service– Message– Tone– Look
15
Digium Confidential
So how does UC have anything to do with
branding??
16
Digium Confidential
Tools Needed For A Great Brand
• Company Logo• Website• Social Presence– Twitter– LinkedIn– Facebook
• Blog• CONTENT!!!!• And…..
17
Digium Confidential
SwitchvoxIt’s More than a Phone System -
It’s a Better Way to Communicate
18
Digium Confidential
Switchvox Key BenefitsAll Features Included Ease of Use
Interoperability
19
Digium Confidential
Switchvox Key Benefits
Integration and Customization Future Proof
20
Digium Confidential
MAKE A GREAT 1ST IMPRESSIONBuilding The Brand
21
Digium Confidential
Interactive Voice Response
•Highly flexible IVR Editor•Supports multiple sound prompts and languages•Easily integrates with the API to trigger events in third-party applications
22
Digium Confidential
Extend Your Phone System3rd Party Application Integration
• Available 3rd Party Apps:– Salesforce.Com– SugarCRM– Google Maps – Switchvox Notifier– Firedialer
• Developer-friendly Extend API available for other third party-application integration for Switchvox and the Digium Phones (App Engine)
• AsteriskExchange– Switchvox Apps Category
23
Digium Confidential
SELL THE COMPANY STORYBuilding The Brand
24
Digium Confidential
Customizable Messages/Music
25
Digium Confidential
IMPROVE MARKETING CAMPAIGNSBuilding The Brand
26
Digium Confidential
Built-in Call Queues/ACD
• Customizable Call Queues• Flexible Call Routing Options• No extra licensing per queue agent/manager• Detailed Reporting
27
Digium Confidential
Detailed ReportingCreate actionable items to service your callers based on data
retrieved from the built-in Switchvox reports and logs
28
Digium Confidential
Real Time Queue Status and Reports
29
Digium Confidential
Reports by DID
30
Digium Confidential
MANAGE BRAND PRESENCE IN TODAY’S MOBILE ENVIRONMENT
Protecting The Brand
31
Digium Confidential
Mobile Integration
32
Digium Confidential
Presence Integration
33
Digium Confidential
ENSURE QUALITY INTERACTIONS THROUGHOUT THE RELATIONSHIP
Protecting The Brand
34
Digium Confidential
Training Tools
35
Digium Confidential
TOP 10 BRANDING BLUNDERS OF ALL-TIME!!!!
36
Digium Confidential
Colgate Kitchen Entrees
37
Digium Confidential
Maxwell House Ready-to-Drink Coffee
38
Digium Confidential
Harley Davidson Perfume
39
Digium Confidential
XFL
40
Digium Confidential
Kellogg’s Breakfast Mates
41
Digium Confidential
Bic Disposable Underwear
42
Digium Confidential
Ben Gay Aspirin
43
Digium Confidential
Crystal Pepsi
44
Digium Confidential
Celery-Flavored Jello
45
Digium Confidential
#1- New Coke
46
Digium Confidential
THANK YOU FOR ATTENDING!Build and Protect Your Brand With UC