Building Vibrant Communities - Erfolgreiche Einführung von Enterprise 2.0
How to build vibrant Communities
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Transcript of How to build vibrant Communities
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How to build vibrantCommunities
Peter H. ReiserPrincipal Field Technologist GSS CTO Officehttp://blog.sun.com/peterreiser
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Agenda• From Web .1 to Web n+1• So .. what are the BIG paradigm shifts?• Enterprise 2.0 strategy • How to build vibrant communities• Demo
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Old World - Business Process (Web .1)
Tools Process community
• Software to automate business process
• 'Over served'
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Web 1.0 - Have Lunch or 'Be Lunch'
community Technology Processes Hope
Consumer to business
• Standardization of Technology
• 'Under served'• .com bubble
> Scared about dis-intermediation
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Web 2.0 – Exhibitionism & Mashup
Netvibes.com
Community Tagging Technology Processes Semantic Web Community Equity Open Source Social Networking
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Social Networking
Know-How
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Social Networking
Know-How Know-Who
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Social Networking
Know-How Know-Who knows how
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Web n+1 – Participate and Win!
sharing is power Technology Processes Semantic WebValue Drive Communities Open Source
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What is Semantic Web?
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The Semantic Challenge (dog=computer)
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So .. what are the BIG paradigm shifts?
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Web n+1 Paradigm Shifts
• Web centric • Pull and push • Downloads & hits • Read-only• Social networking
• People centric• Mash-up• Community Equity• Read/Write• Value driven
Communities
Dot Com Web 2.0
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Why? Enterprise 2.0
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Enterprise 2.0 Strategy
WHO I AM
● About Me● Contact information● My Skills● My Contributions● My Social Network● My Credentials
People centric/Read Write
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Enterprise 2.0 Strategy
WHO I AM
● About Me● Contact information● My Skills● My Contributions● My Social Network● My Credentials
WHAT I NEED
● More training● To publish● To collaborate● To find something● A pay raise
People centric/Read Write Mashup Enabled
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Enterprise 2.0 Strategy
WHO I AM
● About Me● Contact information● My Skills● My Contributions● My Social Network● My Credentials
WHAT I NEED
● More training● To publish● To collaborate● To find something● A pay raise
PERSONAL MASHUP
● Personal to me ● Real time● Context aware
People centric/Read Write Mashup Enabled Value Driven
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but still .....
Social Sites
Portal
Wikis
Forums
IntranetHow do I find?
How can I contribute?
What's in it for me?
Blogs
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moving from
Knowledge is Power
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moving from
Knowledge is Powerto
Sharing is Power
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How to build vibrant communities
Architecture MethodologyValue System
Community 1 Community 2 Community n
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Technical Architecture
AttachmentService
TaggingService
OntologyService
BlogService
SearchService
Rating/CommentService
My ShareWidget
My SkillsWidget
My Tags Widget
MySocialNetwork Widget
MyEquityWidget
MyCommunitieswidgets
Community Services
Community Equity System (CES)
Web Services & ATOM & WebDAV
BookmarkService
FeedSyndication
CE RegistryWSYWYG
Service
CommunityEquity
WikiService
My Contributions Widget
Community Security & Entitlement Services (CE IdM)
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Methodology
What Check
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✔
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Has the Community a Persistent Identity ? (understand cause and value, and feel included (rituals))
Have the responsibilities been agreed to? (common definition of what is necessary to make this a viable community
Are the Roles defined: Leader,Sponsor,Knowledge Broker, Knowledge Champion, Peripheral Member ?
Have you defined the Community rhythms? (regular events, virtual and IRL)
Have you defined the community value system ? (Community Equity, business metrics)
What is your publishing policy (don't share without legal approval or share everthing except ...?)
Have you identified the tools you need? (wiki, blogs, attachment,search, social network etc.)
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Community Equity
• How do I gain capital in a virtual world?
• How do I know my value?
• What is in it for me?
• How do I gain social reputation & trust?
• What is the impact on Web next....
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Community EquityCONTRIBUTION
EQUITYAttachments
WikiBlogs
IP
SKILLS EQUITY
EnterpriseUser
Skills RatingTraining
PARTICIPATIONEQUITY
RateComment
Re-useTags
ROLE EQUITY
BusinessProjectsFormalInformal
CQ+PQ+SQ+RQ
PersonalEquity
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Information Equity Content Activities People
createmodifydownloadviewratecommenttag
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Personal Equity my Community Equity Activities Me
ContributioncreatemodifytagParticipationviewratecommentreuse
People
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Demo • CEC 2007• MyProfile• Tagging• Rating• Myshare• Search• Community Equity
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CEC 2007
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MyProfile
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My Share
• Wiki Model• Collaboration
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Tagging• Easy Tagging of a Wiki page• Tag cloud per page• Tag suggestions
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Rating/Commenting
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SearchLast searches
DocumentCategories
RelatedTags
Knowledgeable people
RelatedCommunities
Relatedemail aliases
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Community Equity
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Thank [email protected]://blogs.sun.com/peterreiser