How to build Products People Love - Jobs to be Done 101
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Transcript of How to build Products People Love - Jobs to be Done 101
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Jobs to be Done How to build Products People Love
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Do you provide a product or service?
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What job are people hiring it for?
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What job is the customer trying to get done?
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Theodore Levitt
“People don’t want a quarter-inch-drill.
They want a quarter-inch-hole.”
Photo credit uebs-cases.blogspot.com
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Henry Ford
“If I had asked people what they wanted,
they would have said faster horses.”
Photo credit blog.crew.co
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“People don’t want a TV. They want entertainment.”
Hutch Carpenter
Photo credit twitter.com/bhc3
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Clayton Christensen
“People hire a product or service to get
the job done.”
Photo credit innosightinstitute.org
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How does your product SUPERPOWER
your customers?
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How does your product help people
get better at X?
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Help customers advance their skills in the context
of your product.
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Customers buy a camera …
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… to take great pictures.
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Help customers advance their photo skills.
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Make the customer awesome.
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Focus on motivation and context of a customer’s action.
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Improve people’s lives.
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❤@allanberger