HOW TO: Build Contacts with Bloggers through CONTENT

HOW TO: BuildContacts with

Bloggers throughCONTENT

1. SmartLinking

Links have beenthe most efficient way tobuild contacts for years

Linking to a blog post = leavinga comment (Trackback) =

attracting attention

What makeslinking smart?

1. Find real bloggers to link to

1. Find real bloggers to link to (NO business blogs or huge magazines -> They don’t interact much)


2. Link to actively-interacting bloggers


2. Link to actively-interacting bloggers (Those who always reply to comments)



3. Link to amateur bloggers



3. Link to amateur bloggers (Avoid professional bloggers who may be making money by selling links)

Important: Link to POSTS (not home pages, category pages, etc.) because trackbacks will

come as the comment

Advanced tip:

When linking, try mentioning the site name AND/OR the author’s name AND/OR the author’s moniker / Twitter username

You’ll be surprised how many bloggers track their name mentions using Google Alerts or similar tools.

2. Social mediatagging

Social media tagging = new linking(just more fun)

Exercise:1.While you write a blog post, find interacting blogs to reference

Exercise:1.While you write a blog post, find interacting blogs to reference2.Find the authors as well as the blogs on Twitter, Facebook and Google Plus (Create special lists / circles for them, e.g. “Sources”)

Exercise:1.While you write a blog post, find interacting blogs to reference2.Find the authors as well as the blogs on Twitter, Facebook and Google Plus (Create special lists / circles for them, e.g. “Sources”)3.Once your article is live, schedule several tweets / shares to tag them all within a few days

Don’t forget to interact with your social lists after that as well!

HOW TO: Build Contacts with Bloggers through CONTENT

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