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Brought to you by

Social Media Today presents:

How to Build and Leverage Great Content Online

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Thanks to the Sponsor

http://www.getcurata.com/

For companies that are serious about content marketing, Curata is the only business grade solution that provides end-to-end content

curation capability. The caliber of our technology, expertise, and passion are second to none.

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How to Participate

• Submit your questions in the GotoWebinar presentation window

• Follow along and share your thoughts on Twitter at #SMTlive

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About the Moderator

Robin Fray Carey is the co-founder and CEO of Social Media Today, LLC, a blogging network that assembles the world’s best thinkers on business and public policy. Carey launched Social Media Today in 2007 with the goal of connecting leading experts across a variety of business conversations. As traditional media went digital, and the Internet went social, Carey realized the huge potential for social media platforms to facilitate direct communication among customers, their employees, and experts from academia, business and government. Robin speaks on social media around the world, and blogs at socialmedatoday.com. She has volunteered as a board member of the Women’s Refugee Commission, which she now co-chairs. She is also an advisor to the Society for New Communications Research, and a member of the Overseers of the International Rescue Committee.

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About the Panel

Pawan Deshpande is the CEO and visionary behind HiveFire, Inc. Their product, Curata, is an easy-to-use marketing solution for content curation and content marketing. Pawan has spoken at leading events including Content Marketing World, SXSW Interactive, Online Media Summit, Social Media Breakfast and multiple AMA webinars, and was named to Boston Business Journal’s 40 Under 40 list of influential business leaders in 2010 due in part to his contributions to the burgeoning online marketing community in greater Boston. Prior to founding HiveFire, Deshpande held positions at both Microsoft and Google. Pawan attended the Massachusetts Institute of Technology (MIT) for both his graduate and undergraduate degrees in Computer Science.

Steve Momorella, owner and founder, TEKGROUP International, has more than 17 years of direct Internet experience ranging from programming to high-level design and consulting for numerous large corporations including IBM, AOL and Ford Motor Company. Currently, Steve is responsible for the sales and marketing of TEKGROUP’s Online Newsroom Solution, used by well-known brands including Toyota, Starbucks, Prudential, Walgreens, Lowes, Dunkin' Donuts, Ford, Sprint, and many of the Fortune 500 companies. As the head of sales and marketing for TEKGROUP, Steve stays on top of the latest news and events by working with industry experts to conduct research surveys, producing reports on topics such as online newsrooms, social media news, and digital communications.

Pam is the CEO & Founder of Marketing Nutz, an experiential social brand, reputation management and digital marketing agency. She has 15+ years of experience helping entrepreneurs to Fortune 500 organizations build winning brands and sustainable business platforms! Pam is an avid keynote speaker, trainer and best-selling author of two books. Forbes.com listed her as a top 5 Social Media Woman Power Influencer as well as in the Top 10 and Top 50 overall. She is tapped into regularly by publications such as USA Today, Forbes for contribution to articles related to social business, social media and reputation management. If you can’t find Pam on Twitter, Facebook or on her “Marketing Nut” blog she is probably off to one of the Tampa beaches with her husband and two boys.

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Share

© Copyright HiveFire, Inc. 2012

Content Curation: how to do it

Find Organize

Industry News

Industry BlogsTopic Site

Topic Email Newsletter

Topic Social Media

An Online Marketing Process

Industry Social Media

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Using Subject Matter Experts & Thought Leaders for Content Marketing

http://news.pb.com

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Using Subject Matter Experts & Thought Leaders for Content Marketing

http://newsroom.prudential.com

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Social is Becoming Increasingly Important in Search

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Include Images, Videos, and Links in News Story Content

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COMMUNITIES CREATE

MARKETSOpportunity Harvest

Free member

Paid member

Loyal evangelist

Community Zone Customer Zone

$$

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Social media plugs into your

BusinessB

usi

ness

BlogHerProprietary & Confidential - Copyright Marketing Nutz 2012

Human Algorithm

Google is adapting page rank for people

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Humanize it

Becoming the people we want to reach & inspire…

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SMO – Social Media Optimization

Conversion optimization activity for social media

You must know what activity you want to optimize conversion!

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Thanks for Joining Us

• This webinar will be available on-demand at www.SocialMediaToday.com. Stop by to learn more and share your comments.

• Connect with our panelists on Social Media Today using the search function:

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Upcoming Webinars

• 4/24 –How Can Non-Profits Optimize Social Media? http://socialmediatoday.com/social-media-non-profit• 4/26 –Hire More Staff or Contract Out? A Question for

Every Small Business http://myventurepad.com/employee-contractor