NJ Videographers Association - Build an amazing website - WordPress
How To Build Amazing Products Through Customer Feedback
-
Upload
product-school -
Category
Technology
-
view
17 -
download
0
Transcript of How To Build Amazing Products Through Customer Feedback
![Page 1: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/1.jpg)
How to build amazing Products through Customer Feedback
/Productschool @ProdSchool /ProductmanagementNY
Venue Sponsored by
![Page 2: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/2.jpg)
Eli Holder
- Product Leader, Designer and
Entrepreneur
- Founder of Notch.me and Unblab
www.productschool.com
How to build amazing Products through Customer Feedback
![Page 3: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/3.jpg)
Good Qs,Good P’s.31 Good Questions Product Managers
can ask to build Good Products.
by Eli Holder [email protected]
![Page 4: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/4.jpg)
“That’s a great question.”
![Page 5: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/5.jpg)
Work Work Work.Eli’s Background
![Page 6: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/6.jpg)
unblab. “Spent about 10 minutes training it to recognize my important emails and it's already saved me hours and hours of sorting through acquired by
![Page 7: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/7.jpg)
“The SMS like model of having in and outbound messages keeping a conversation timely is the killer feature.”
“I found it very refreshing and energizing to see creative products such as this one at
![Page 8: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/8.jpg)
“Until I saw your graphics and your ‘result stories’, I really wasn’t that dissatisfied. Now, I want to view all of my data this
![Page 9: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/9.jpg)
“Eli has been instrumental in bringing an organized process to studying users"
![Page 10: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/10.jpg)
![Page 11: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/11.jpg)
Nodd
Nodd helps team leaders get honest, constructive feedback from their teams at work.
"I loved the emojis and the survey format was awesome. I was engaged the whole time. Excellent platform.”
Nodd.co
![Page 12: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/12.jpg)
![Page 13: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/13.jpg)
Dumb.2009
![Page 14: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/14.jpg)
Dumb. Slightly less dumb.2009 2016
The power of questions.
![Page 15: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/15.jpg)
Goal of this talk:
Hooray Questions!
![Page 16: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/16.jpg)
Why Questions?“TheUnknown Unknowns”i.e. the epistemology of Donald Rumsfeld
![Page 17: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/17.jpg)
UnknownUnknowns
KnownUnknowns
When you learn a new question:
![Page 18: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/18.jpg)
Goals of the talk:
1.The power of 2. Asking the right
3.Product Questions
![Page 19: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/19.jpg)
Audience Q:Warmup: “How are you?”
![Page 20: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/20.jpg)
1.Who are we? Why are we here? (strategy & existential crises)
2.Who’s our audience? What do they want? (user research)
3.What problem should we solve? (opportunity assessment)
4.How should we solve the problem? (design sprinting)
5.Are we approaching Product /Market Fit? (build, measure, learn loop)
Big Product Q’s(for each Product Lifecycle
Stage)
![Page 21: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/21.jpg)
Related Product Q’s.Who are we? What’s our mission? What’s our aligning metric? What are our organizational objectives for the quarter/year (OKRs)? Who are
the stakeholders? What are their goals? Why invest more in the product (e.g. instead of sales?) Who’s going to be building it? What are their
personal goals and interests? What are their strengths and weaknesses? How much of their time do we have (e.g. are they cross functional? do
they have other projects? are there churn risks?) What are the team’s strengths and weaknesses? What are people’s expected communication
styles? What’s the organization’s culture (e.g. Risk tolerance)? What’s the organization’s perceived brand? What are the expectations for a
product manager? What’s the (target) business model? What stage is the company at? What’s the prevailing role within the company? Who are
the other companies in the space? How is your company different? Tech advantages / debt? Design advantages / debt? Data advantages? What
are the religious issues that everyone’s tired of discussing? External requirements? Whats your support team like? How do you (think) you make
money? Who’s our audience? What do our users think about on the subway? Who are our primary (and secondary) users? What does a
typical day look like for them? What problems are they currently experiencing? (What are the 5 whys for the problems? What are they doing now
to solve them? What do they like about the current solution? What do they dislike about the current solution? What are they feeling?) What are
the most important dimensions to describe them? (e.g. demographics? behavior? company role? values? physical attributes? ) Who are the
extreme users? What do our users value? What are their goals? What are their obligations? What are their frustrations? What are their
stresses? What gets them excited? Who are the people in their lives? How do they typically interact with them? What’s the users value to us?
What language do they use to describe their experiences? What other products / tools are they using? What are they reading? Who are they
following? How do they find / buy related products? How do they fit into purchasing decisions? What can they spend? When do they spend?
What’s their organization’s culture like? How do they fit in? What’s their organization’s business model? How do competitors perceive them?
What does academia think about them? What problem are we solving? (value prop) What problems are incidental (non-goals)? For
whom do we solve this problem? (target market) How big is the opportunity? (market size) How will we measure success? (metrics)
What alternatives are out there now? (competitors) Why us? What’s our differentiator? Why now? (market window) Why might this a
bad idea? How will we market this? Other considerations for success? How should we solve this? What are all the different ways we
could possibly solve this? How are our competitors solving this? How have academics solved this? How have people solved similar problems in
different industries? Which solution is the best for us to pursue? Which solution is most interesting to the team? Which solution has the most
learning potential? Is it technically feasible? (What’s the relative complexity?) Is it consistent with the behavior / data we’ve collected so far?
![Page 22: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/22.jpg)
Who are we?Why are we here?Product Lifecycle Stage #1:
Q:
Strategy & Existential Crises
![Page 23: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/23.jpg)
What’s the mission?Q: Who are the stakeholders? What do they want?
Q:
What are our strengths & weaknesses relative to competitors?
Q:
Strategy & Existential Crises
![Page 24: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/24.jpg)
Why it’s importantFollow your dreams, idiot.
![Page 25: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/25.jpg)
Team Plan: Follow my dreams.
![Page 26: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/26.jpg)
“What’s our one metric that matters”?“What are our near-term OKRs”?“What are our product principles”?
Ask:
What’s the mission?Q:
![Page 27: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/27.jpg)
Who are the stakeholders?What do they want?
Q:
![Page 28: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/28.jpg)
This is not you.
![Page 29: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/29.jpg)
This is you.
![Page 30: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/30.jpg)
1.Conformity bias2.Positivity bias 3.They don’t know4.Don’t want to look dumb
challenges:
Who are the stakeholders?What do they want?
Q:
![Page 31: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/31.jpg)
The Hopes / Fears Exercise:
Who are the stakeholders?What do they want?
Q:
“What are your 3 biggest hopes for this project? (e.g. what do you hope this project accomplishes for [company]?)
“What are your 3 biggest fears about this project? (e.g. what do you think will go wrong?)
“What are your other considerations for this project? (anything else on your mind?)
Ask:
![Page 32: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/32.jpg)
Hopes:• That project X opens up a new market for us• I’m optimistic about the chance at a new market• That project X opens up a substantial new
revenue stream for us• That project X has interesting technical
challenges
Fears:• That project X is much more technically difficult
than we expected• That we get distracted and don’t give project X a
fair shot• That we’re more excited about the revenue
opportunity than solving a real customer problem.
Considerations:
Hopes / Fears Exercise Results:
Who are the stakeholders?What do they want?
Q:
Answers:
![Page 33: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/33.jpg)
Hopes, Fears and Psychological Safety.
![Page 34: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/34.jpg)
What’s our mission? What’s our aligning metric? What are our organizational objectives for the quarter/year (OKRs)? Who are the stakeholders? What are their goals? Why invest more in the product (e.g. instead of sales?)
Who’s going to be building it? What are their personal goals and interests? What are their strengths and weaknesses? How much of their time do we have (e.g. are they cross functional? do they have other projects? are there churn risks?) What are the team’s strengths and weaknesses? What are people’s expected communication styles?
What’s the organization’s culture (e.g. Risk tolerance)? What’s the organization’s perceived brand? What are the expectations for a product manager? What’s the (target) business model? What stage is the company at? What’s the prevailing role within the company?
Who are the other companies in the space? How is your company different? Tech advantages / debt? Design advantages / debt? Data advantages?
What are the religious issues that everyone’s tired of discussing? External
Strategy: Relevant Q’s.
![Page 35: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/35.jpg)
Audience Q:Any questions so far?
![Page 36: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/36.jpg)
Who’s our audience?What do they want?Product Lifecycle Stage #2:
Q:
User Research
![Page 37: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/37.jpg)
“Set up at least 30 meetings, or you won’t have a good
Michael SippeyFormer VP Product
User Research: Why?
![Page 38: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/38.jpg)
Allison Smith*27, ClevelandNew MomYahoo Mail User
*Not really Allison But thank you to this person for CC Flickr photo.
How does Allisonuse email?
![Page 39: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/39.jpg)
![Page 40: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/40.jpg)
What does a typical day look like?What’s important to them?What’s holding them back?What do they think about on the
Qs:
Who’s our Audience?Q:
![Page 41: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/41.jpg)
What do users want?Q:
![Page 42: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/42.jpg)
Audience Q:Why shouldn’t you directly ask users “What do you want?”
![Page 43: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/43.jpg)
“If I had asked people what they wanted, they would have said: Faster Horses.”
Henry Ford*Model-T Inventor
*Not really
![Page 44: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/44.jpg)
What do users want?Q:
1.They can’t say what they want2.They won’t know what’s possible
3. It’s not their job to know
challenges:
![Page 45: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/45.jpg)
What do users want?Q: “How do you currently do [area you want to explore]?”
“What are the top 3 things you love about how you’re doing it now?”
“What are the 3 biggest frustrations with how you’re doing it now?”
Ask:
![Page 46: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/46.jpg)
Happy Event
Frustrating Event
Emotion Timeline Exercise.
What do users want?Q: "If you were to draw a chart of your emotions throughout your experience [doing X], with peaks when you're most happy and valleys when you're most unhappy, what would that look like?"
Ask:
![Page 47: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/47.jpg)
A designer describes the 360 performance review experience.
Choose my reviewers.
Find out it’s perf review time.
Find out I have to write 4 reviews
I write the reviews, feel relieved
A long time goes by and I forget
about it. Boss emails to say it’s time to have the talk.
Talk day.
Promotion!
Emotion Timeline Exercise Results:
What do users want?Q: Answer:
![Page 48: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/48.jpg)
Who are your competitors customers? What do they value?
Q:
![Page 49: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/49.jpg)
“[your industry]” (testimonials|our clients|our customers)
site:[competitor_site] filetype:pdf
site:twitter.com "apple maps" ("is a”|"sucks"|"can't"|"fuck"|"shit")
https://twitter.com/search?q=to%3A[COMPETITORS_TWITTER]%20%3A)
:
Who are your competitors customers? What do they value?
Q:
![Page 50: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/50.jpg)
User Research: Relevant Q’s.What do our users think about on the subway?Who are our primary (and secondary) users? What does a typical day look like for them? What problems are they currently experiencing? (What are the 5 whys for the problems? What are they doing now to solve them? What do they like about the current solution? What do they dislike about the current solution? What are they feeling?)
What are the most important dimensions to describe them? (e.g. demographics? behavior? company role? values? physical attributes? ) Who are the extreme users? What do our users value? What are their goals? What are their obligations? What are their frustrations? What are their stresses? What gets them excited? Who are the people in their lives? How do they typically interact with them? What’s the users value to us?
What language do they use to describe their experiences? What other products / tools are they using? What are they reading? Who are they following? How do they find / buy related products? How do they fit into purchasing decisions? What can they spend? When do they spend? What’s their organization’s culture like? How do they fit in? What’s their organization’s business model? How do competitors
![Page 51: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/51.jpg)
![Page 52: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/52.jpg)
What problem should we solve?Product Lifecycle Stage #3:
Q:
Opportunity Assessment
![Page 53: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/53.jpg)
Audience Q:What is the #1 Most Important Question about a Product?
![Page 54: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/54.jpg)
The Most Important Question:
What problem are we Q: *Independently of how we might solve it.
![Page 55: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/55.jpg)
*Independently of how we might solve it.
Advil.
Features are for suckers..
What problem are we solving?
Q:
310M Americans experience mild headaches and body pain due to inflammation at least once per year. We’ll make that pain go away.
This:We’re manufacturing doses of ibuprofen. They’ll come in blue or brown pills. The bottle is child proof. We’re advertising the hell out of them.
Not This:
![Page 56: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/56.jpg)
“Shiny feature X.”CEO: It needs to be social. Add share buttons everywhere!
PM: Sir, it’s a porn site. How many people share porn on Facebook?
CEO: The investors say we’re not growing fast enough. And some site called “Buzzfeed" is really taking off because of the sharing.
PM: It sounds like you’re saying the real problem is growth? Are there other ways we could solve that?
*Independently of how we might solve it.What problem are we solving?
Q:
Get to the root of the problem. Avoid building things that don’t add value.
![Page 57: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/57.jpg)
What problem are we solving?*Q: *Independently of how we might solve it.
80M Americans have have a hard time finding things on the internet.
Finding information on the internet.Problem
Idea #1 Portals and directories (yahoo)
Idea #2 Search by phrase matching (altavista)
Idea #3 search by phrase matching and back links signal (google)
Problem framing leaves room for multiple solutions.
![Page 58: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/58.jpg)
What problem are we solving?*Q: *Independently of how we might solve it.
PM:
Designer:*Quits. Goes to Facebook.*
Problem framing helps you avoid irritating your teams’ designers and engineers.
The signup button must be big and red so more people will see it and click on it.
![Page 59: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/59.jpg)
What problem are we solving?Q: Problem Statements:
1. Focus on value, not features.2. Avoid building useless shit.3. Allow for alternate solutions. 4. Aren’t prescriptive.5. Force clearer thinking.
*Independently of how we might solve it.
![Page 60: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/60.jpg)
From The PM Handbook (mostly).
![Page 61: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/61.jpg)
Opportunity Assessment:The 11 most important questions for any product.
1. What problem are we solving? (value prop)2. What problems are incidental (non-goals)?3. For whom do we solve this problem? (target market)4. How big is the opportunity? (market size)5. How will we measure success? (metrics)6. What alternatives are out there now? (competitors)7. Why us? What’s our differentiator?8. Why now? (market window)9. Why might this a bad idea?10.How will we market this?11. Other considerations for success?
From The PM Handbook (mostly).
![Page 62: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/62.jpg)
Big Product Q’s(for each Product Lifecycle
Stage)1.Who are we? Why are we here?
(strategy & existential crises)
2.Who’s our audience? What do they want? (user research)
3.What problem should we solve? (opportunity assessment)
4.How should we solve the problem? (design sprinting)
5.Are we approaching Product /Market Fit? (build, measure, learn loop)
![Page 63: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/63.jpg)
“How can I improve?”
Q: How to get Honest Team Feedback at work.
![Page 64: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/64.jpg)
1.Fear of Retribution2.Timing3.Management Middleman
challenges:
“How can I improve?”
Q: How to get Honest Team Feedback at work.
![Page 65: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/65.jpg)
Problem:People at work- especially managers - have difficulty getting honest, constructive feedback from their teams at work, causing missed opportunities for learning and development. Root causes include: Reviewers’ fear of retribution, feedback infrequency, and concerns about how criticism can negatively impact coworkers’ careers.
![Page 66: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/66.jpg)
Nodd helps team leaders ask the right questions to get honest, constructive feedback from their teams at work. It solves feedback’s honesty problem with 3 simple rules. Feedback through Nodd is:
Nodd keeps reviewers’ identities confidential and responses are only ever shown in aggregate from 3+ reviewers.
Nodd helps create a feedback ritual by prompting teams with simple, reviewer friendly micro-surveys every two weeks or at the end of each month.
Feedback is sent directly from person-to-person and never through management. So reviewers can feel safe knowing it won’t affect the person’s pay.
Anonymous. Frequent. Private.
Nodd.co
![Page 68: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/68.jpg)
Summary:
1.The power of 2. Asking the right 3.Product Questions4.Nodd is in beta. Signup at: https://
![Page 69: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/69.jpg)
http://bit.ly/good-product-questions
![Page 70: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/70.jpg)
Upcoming Courses
www.productschool.com
www.productschool.com [email protected]
APPLY AT
Weekdays: June 7th
Weekends: June 4th
![Page 71: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/71.jpg)
Three Rules Every Mobile Product Needs to Be Successful With The Author Of
Mobilized
UPCOMING WORKSHOP
www.productschool.com
RSVP ON EVENTBRITE
![Page 72: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/72.jpg)
Appendix
![Page 73: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/73.jpg)
“How could we solve this problem AND REALLY DO AN AWFUL JOB & EMBARRASS OURSELVES?“How would we solve this problem IN SPACE?!“How would we solve this problem IF OUR USERS WERE EXCLUSIVELY 19th CENTURY PIRATES?“How would we solve this problem WITH BENEVOLENT, AUTONOMOUS NANO-BOTS?“How would you solve this problem BY DOING THE OPPOSITE OF YOUR LEFT-NEIGHBOR’S IDEA?
What are all the different ways we could possibly solve this?Q:
Ask:
![Page 74: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/74.jpg)
To assess team alignment, how many different ways do people answer:“What problem are we solving for our users over the next 2 months?”When someone shows you work:“What were your goals for this?”To assess team’s understanding of a story:
“On a scale of 1, 2, 3, 5, 8, 13, 21, how complex does everyone think this story is?” (planning poker: okay for planning, great for communication).
Are we on the same page?Q: Ask:
(probably not)
![Page 75: How To Build Amazing Products Through Customer Feedback](https://reader031.fdocuments.us/reader031/viewer/2022030304/587671241a28abd0018b6271/html5/thumbnails/75.jpg)
How can we improve our process?Q: Ask: Ask each team member to write:
“What are 3 things that we don’t currently do, that we should start doing?”“What are 3 things that we currently do, that we should stop doing?”“What are 3 things that we currently do, that we should continue doing?”