How to Build a Yearbook Spread
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MODULE 18: DESIGN 2
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Transcript of How to Build a Yearbook Spread
MODULE 18: DESIGN 2
The dominant element should be placed on the spread first.
The dominant element drives the placement of the eyeline.
Secondary elements are grouped around the dominant.
STEP ONE | Begin by establishing the margins and column guides. An 18-column grid is used.
STEP ONE | Begin by establishing the margins and column guides. An 18-column grid is used.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
STEP TWO | Following the column grid, the dominant photo is the first element placed on the spread.
STEP THREE | The dominant photo guides the placement of an eyeline running horizontally across the spread.
STEP FOUR | The dominant photo strategically guides the eye into the headline and story module.
STEP FIVE | Secondary photos are placed around the dominant, maintaining the eyeline and following the column grid.
STEP SIX | Captions are placed within the column grid and to the outside rather than between the photos.
FINAL RESULTS | Guides, margins, eyeline and column grid disappear leaving effectively-organized content.
Space is very powerful.
Planned space organizes the content.
Unplanned white space weakens the design.
STANDARD SPACING | Default, one-pica spacing is used consistently between many of the content elements.
STANDARD SPACING
EXPANDED SPACING | By leaving a column grid empty, a rail is created. The secondary headline bridges the rail.
EXPANDED SPACING
TIGHT SPACING | Generally 1 to 6 points used to package photos and other elements that belong together.
TIGHT SPACING
LEVELS OF SPACING | Vertical and horizontal rails of expanded spacing, tight spacing and standard spacing.
A template is an electronic prototype of the design.
Templates promote consistent story and caption sizes.
Templates establish consistent use of graphics.
SIMILAR YET DIFFERENT | Templates promote unity and variety while building each design around the content.
SIMILAR YET DIFFERENT | Templates promote unity and variety while building each design around the content.
SIMILAR YET DIFFERENT | Templates promote unity and variety while building each design around the content.
MODULE 18: DESIGN 2
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