How to build a web based business Alison Gibbins @alivey #CNEInnovation TWG.io

Lean Startup by Eric Ries

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Running Lean by Ash Maurya

Iterate from Plan A to a Plan That Works

Build Measure Learn

Build

MeasureLearn

Source: Running Lean - adapted from The Business Model Canvas

Problem Solution Unique Value Proposition

Unfair Advantage

Customer Segments

Key Metrics

Channels

Cost Structure

Revenue Streams

Business Model Canvas

Source: Running Lean - adapted from The Business Model Canvas

Problem Solution Unique Value Proposition

Unfair Advantage

Customer Segments

Key Metrics

Channels

Cost Structure

Revenue Streams

Costs to get & keep customers Costs to run the business

Pricing structure Lifetime value Margins

How will you sell to customers?

Who will pay? Who will use your site/product?

Only you can do it

What benefit do you offer that is better than the alternatives?

Top 3 featuresTop 3 problems

Indicators of success/failure

Business Model Canvas

Source: Running Lean - adapted from The Business Model Canvas

Problem SolutionUnique Value Proposition

Customer SegmentsWho will pay? Who will use your site/product?

What benefit do you offer that is better than the alternatives?

Top 3 featuresTop 3 problems

What problem are you solving?

What problem are you solving?

Customer SegmentsWho will pay? Who will use your site/product?

Problem InterviewProblemTop 3 problems

Minimum Viable Product

Paper Prototype e.g. Twitter

Minimum Viable Product

Landing Page e.g. Buffer

Minimum Viable Product Tools

Panabee Search company, app, and domain names

LaunchRock Create a simple landing page and capture emails

InVision Create clickable prototypes and mock-ups

QuickMVP Build a basic website to test your ideas

Build

Solution InterviewSolution

Top 3 features

Analytics & Survey Tools

Google Analytics All the stats on your site

Survey Create simple surveys to get feedback

KissMetric Analytics to manage your site, including cohort analyst

CrazyEgg Optimize pages with heat maps and scroll views

Measure

Learn

Pivot to get to Product/Market Fit

Website & Ecommerce Tools

Shopify Easiest way to build an online store (Canadian too!)

SquareSpace Create simple websites and online shops

Weebly Do-it-yourself website builder

Small Business ResourcesMail Chimp Design & send email marketing

campaigns

Upwork Hire freelancers from around the

world

Product Hunt Discover new websites, apps, and

products

Hootsuite Design & send email marketing

campaigns (Canadian too!)

99 Designs Find freelance graphic & web

designers

ZenDesk Tool for online customer support

Government & Other Supporters

OCE Ontario Centres of Excellence -

Research to commercialization

support

MaRS Discovery

District Innovation hub in Toronto

Startup Canada National organization for

entrepreneurs

Startup Here City of Toronto program that

supports entrepreneurs

Startup North Facebook group for Canadian

startups

Startup Weekend 54-hour event to build a business

Source: Running Lean - adapted from The Business Model Canvas

Problem Solution Unique Value Proposition

Unfair Advantage

Customer Segments

Key Metrics

Channels

Cost Structure

Revenue Streams

Costs to get & keep customers Costs to run the business

Pricing structure Lifetime value Margins

How will you sell to customers?

Who will pay? Who will use your site/product?

Only you can do it

What benefit do you offer that is better than the alternatives?

Top 3 featuresTop 3 problems

Indicators of success/failure

Business Model Canvas

Build

MeasureLearn

How to build a web based business Alison Gibbins @alivey #CNEInnovation TWG.io

TWG is a world-class team of 80 product designers, software

engineers, and product managers, located in downtown Toronto. We

drive innovation for today’s entrepreneur and enterprise by creating

digital platforms and products that solve real problems.

Who we are.

Our work wins awards, but most importantly it solves our partners’ toughest challenges

Since 2002, we’ve been trusted by our national partners to innovate by

Understanding our partners’ goals and customers

Building industry leading digital solutions

Collaborating with companies’ internal teams and external agency partners

Since 2002, we’ve been accelerating the growth of our startup partners by

Working with world leaders in innovation

Building and investing in technology startups

Leading Toronto’s startup ecosystem