How To Build A Successful Social Recruiting Strategy in 2014 (And Beyond)
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RecruitingBlogs Exclusive #Work4Webinar: How to Build A Successful Social Recruiting Strategy for 2014 (And Beyond)
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The goal of recruiting – matching the right job with the right candidate – hasn’t changed. But the tools, technologies and tactics required to successfully attract, engage and hire top talent today can be daunting. Go beyond the marketing buzzwords and consulting speak to take a real look at what real recruiters need to know about some of the top trends in talent acquisition and what you need to know to incorporate these into a successful recruiting strategy to take your 2014 hiring to the next level. On this webinar, you will learn: Which Recruiting & Talent Trends You Should Watch (Or Ignore) It seems like every day, there’s something new recruiters have to worry about other than actually hiring candidates. First it was building a great careers site, then getting on social media, then taking recruiting mobile, then using big data – what’s next? We separate the reality from the hype and show you what you really need to know – and watch for – when recruiting top talent today. How to Build a Recruiting Strategy for Success: The fundamentals of recruiting haven’t changed, and chances are, neither have your core processes or systems. That’s why we’ll look at some real life tips and tricks for adding the new and emerging technologies, platforms and tools available to recruiters today to your existing recruitment and hiring initiatives to build a foundation for successfully recruiting and retaining the talent your organization needs today – and tomorrow. Life At NPR: Getting Recruiting Right Lars Schmidt of Amplify Talent shows how he transformed recruiting and talent acquisition at NPR, providing a behind the scenes look at a successful strategy in action. Lars will look at NPR’s approach and best practices for developing, executing, measuring and refining your recruiting initiatives. This case study from NPR will show a real company really doing it right – and how every recruiter, from big brand to boutique agency, can apply these lessons to make their jobs a little easier in the coming year.
Transcript of How To Build A Successful Social Recruiting Strategy in 2014 (And Beyond)
RecruitingBlogs Exclusive #Work4Webinar:
How to Build A Successful Social Recruiting Strategy for 2014 (And Beyond)
Lars Schmidt
Founder, AmplifyTalent @AmplifyTalent
CJ Reuter
Director of Enterprise Accounts & Client Success, Work4 @work4labs
Your Speakers Today
Let’s Tweet!
#Work4Webinar @work4labs
Photo: Getty Images
Which Recruiting & Talent Trends You Should Watch (Or Ignore)
Trend #1: Social Recruiting - More Powerful Than Ever
73% hired successfully with social media
42% say that candidate quality improved
20% say it takes less
time to hire
31% saw an increase in employee referrals
Source: Staff.com
#work4webinar
Why Will Social Continue to Thrive?
1.19bn
monthly active users
500mn users
259mn users
Americans spend an average of
37 minutes daily on social media, a higher time-spend than any other major
Internet activity, including email
Source: Business Insider
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Trend #2: Go Mobile or Miss Out
Source: The Search Agents
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“I browse jobs at work and save a few jobs for later. I get alerted on my mobile device, research companies on my tablet during my commute,
and submit applications from my desktop at home.”
Job Searching Today is a Multi-Screen Reality
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Trend #3: Facebook is Professional
Professional Skills Section Profile Prompt
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Here's Proof
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Source: Winning Impression
Trend #4: Facebook Video Ads for Recruitment?
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How to Build a Recruiting Strategy for Success on Social Media
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83% of time spent on social
networks is on Facebook
1.19bn users who have an extended
network of 31,000+ people Source: Facebook, PewInternet, Comscore
Facebook: The Personal Network
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Understand Facebook Users
Leverage Facebook to find candidates
with strong bonds to your employees,
your company, and your culture
#work4webinar
Strengthen Your Employer Brand
Build a Facebook Career Site Synced with your ATS
ATS
#work4webinar
Attract Only the Right Candidates
Newsfeed Ads Grow your fan base & attract
quality applicants
Job Ads Target the right talent
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Source Anyone, Anywhere
Graph Search Facebook’s Entire Database Receive automated results for your jobs
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Increase Quality Through Referrals
Automate Job Sharing To recruiters’ & employees’ personal networks
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259mn users
3mn business pages
Source: ExpandedRamblings
LinkedIn: The Professional Network
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Leverage LinkedIn to find candidates with specific
professional backgrounds
Understand LinkedIn Users
#work4webinar
Strengthen Your Employer Brand
Company Pages & LinkedIn Groups Share news, jobs, blog posts, videos
#work4webinar
Source Anyone, Anywhere
LinkedIn Recruiter Filtered search for
passive professionals
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Twitter: The Information Network
500mn users
500mn tweets daily
8mn Americans credit Twitter as a
source that led to their current job
Source: Techcrunch, Cnet, TheUndercoverRecruiter
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Understand Twitter Users
Leverage Twitter to find candidates from a certain industry or area of interest
#work4webinar
Strengthen Your Employer Brand
Build a Twitter Career Account Tweet followers & engage your talent community
#work4webinar
Source Anyone, Anywhere
Tweeting is a new form of “cold call” sourcing
Use hashtags & images to search & connect with
specific audiences
#work4webinar
Additional Platforms to Consider
Google+ Pinterest Instagram
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Who Has Been Around the Block? Life at NPR: Getting Recruiting Right
NPR's Social Recruiting Approach
Leverage NPR’s history, consumer brand, and
social media to build out employment brand & drive talent attraction
Build brand ambassadors: engage our employees; encourage their
involvement in employment branding, sharing jobs with their network, etc.
1
2
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NPR & Social Media
@nprnews: 2,043,058 followers
@NPR: 222,361 followers
@NPRjobs: 20,832 followers
NPR Facebook Page: 2.8MM likes
Stats as of 10/15/2013
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This Is NPR Facebook Page: 72,281 likes
LinkedIn: 76,162 followers
Instagram: 259,560 followers
Tumblr: 225,428 followers
Stats as of 10/15/2013
Why Social?
Excerpt from Washington Post article: For Non-Profit NPR, Social Media is a Great Equalizer When it Comes to Hiring.
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@NPRjobs launched July 2011
20,000+ followers
Primary social recruiting engagement platform
#7 applicant source
#4 hire source
Helps NPR reach new audiences (63% of followers are under 35)
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#NPRlife – Employer Branding
#PubJobs – Collaborative Recruiting
#AskNPRIntern – Campaigns
#JournoJob –Recruitment Marketing
#Hashtags
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75,000+ followers
1,442 monthly visitors
#3 applicant source
#5 hire source
Talent Brand Index: 15 (higher than New York Times, CNN, Washington Post, ABC)
Enhanced branding features
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NPR jobs reach 3.2 million+ fans & beyond
Collaboration with NPR Communications
#7 applicant source
#9 hire source
37 jobs automatically imported from ATS
8,074+ job descriptions read
June – December 2013
#work4webinar
Leveraging Existing Networks to Drive Referrals
Expanding job & brand exposure with Work4 job sharing to LinkedIn, Facebook, Twitter
70% job views coming from Social Job Sharing
20 users lead to 5,400+ job descriptions read
Customer Data: June – December 2013
#work4webinar
Driving Candidates to NPR Social Careers
Automatic Job Alerts
Social Job Sharing
Customer Data: June – December 2013
#work4webinar
Career Site
Reinforce culture Optimized for mobile (responsive)
Media rich (photos, videos, social media) Candidate experience
#work4webinar
Blogs
Employee generated content Engaging, shareable Easy to start (Tumblr)
#work4webinar
Job Descriptions
Extension of your employer brand Convey why someone should want the job; culture, expectations, goals, target, results, growth Get creative (infographics, video, links)
#work4webinar
Brand Ambassadors
Drive Engagement Amplify Jobs
#work4webinar
3-Phase Social Recruiting Roadmap
Design Months 0-3
Refinement Months 12+
Develop strategy
Determine internal stakeholders and gain support
Align with marketing/branding
Select channels, determine content strategy
Launch channels
Execution Months 3-12
Refine content strategy
Build community and engagement
Select and implement tools (measurement/automation/listening)
Channel expansion, develop and manage campaigns
Promote wins internally
Advanced ROI metrics (source of hire)
Channel expansion
Team delegation
Multimedia content
Measure, refine, adjust
Building & Launching a Corporate Social Recruiting Strategy
#work4webinar
Social Recruiting Funnel
A Breakdown of Social Recruiting Activity by Stage
You’re using social media to get the attention of candidates you might not otherwise reach. This is generally early-stage social recruiting.
You use your emerging social recruiting platforms to provide compelling content, interact with fans, share
your culture. Employee involvement is key.
You’re successfully building brand advocates internally & externally. Your content spreads and your reach is
broadened. You’re consistently reaching passive candidates you wouldn’t through traditional methods.
Here’s your payoff. The time you’ve invested in the prior 3 steps is paying dividends. Your social recruiting
application & hire volume is measurably higher and your social channels are growing steadily.
Application
Engagement
Discovery
Branding
#work4webinar
Key Takeaways
Have a strategy and goal before you start. What challenges are you trying to solve? What is your target outcome?
Select appropriate channels.
Build relationships with internal stakeholders & influencers.
Activate your employees.
Pilot, start small, scale - important to build internal credibility.
Multi-channel branding: social media, career site, job descriptions, blogs, conferences, etc.
Listen to your fans, interact with them.
Remember, this is a long-term investment.
#work4webinar
Lars Schmidt
@AmplifyTalent @ThisisLars
Amplifytalent.com
Facebook.com/AmplifyTalent CJ Reuter
@work4labs @HRKnowledge
[email protected] [email protected]
Work4labs.com Facebook.com/work4labs
Get In Touch!
