How to build a successful eBusiness

The Internet changes nothing…

A successful eBusiness is a successful business

A successful business satisfies an un-met customer need

Needs are…

– A better deal

– More convenient service

– Better quality or specification

Rational

– To feel admired, smart, secure, loved, happy, valued

– To avoid pain, fear, responsibility

– e.g. low cost airlines

– e.g. iPod

Emotional

Recognised

Latent

The Internet changes everything

Galactic network concept @ MIT

ARPANET

OSI

1960s 1970s 1980s 1990

TCP/IP - protocol of choice

1995

The Epoch of Belief &

The Epoch of Incredulity

2000

TheGolden

Age

2005

//

…eventually

??

?? Less More

More

Lucky

Sm

art

On the wall @ MIT…

‘It’s funny, the harder I work the luckier I get’ - SAM GOLDWYN

What Un-met Needs?

Explore, Find, Fulfill• goods, services people, information

Promote & Share

Communicate

Service• my account, my booking

Being Smart

CREATION STEWARDSHIPVS

Possibilities

Models

EvolvingStructures

UnpredictableResults

BarriersTo Change

StructuresThat Work

PredictableResults

What’s

MISSING

What’s

NOT

WORKING