How to Build a Membership Site: a Comprehensive Guide

H w to Bu ld aMembership Site:

a Comprehensive Guidewww.becomeablogger.com

http://www.becomeablogger.com/22581/how-to-build-a-membership-site/?utm_campaign=Social-Media&utm_medium=Membership-Site-Slides&utm_source=Slideshare

WHY build amembership site?

Provide consistent valueto your membersBuild a strong communityRecurring income

www.becomeablogger.com


Thechallenges:

You have to provideCONSISTENT VALUERetention - Biggest struggleCustomer service



- Content Management System

aMember - Membership Software

- Payment processing

- General email communication

- Handles membership-related email

acebook Group - Community engagement

- Video hosting

My toprecommended tools:



EventON - ScheduleFrontend Checklist - Create a member checklistSwiftype search - Customizable search engine

Miscellaneousplugins:



Before building yourmembership site:

What value will you provide?How will you provide that value?Who is your ideal customer?What struggles will your customers encounter?How can you help them overcome those struggles?Think through these questions or conduct a survey(better).

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The memberresources:

Create the core trainingCreate the core resources



The OnboardingProcess (Orientation)

Critical to member retentionCreate immediate onboarding process

Get them to take action immediately.

sign me up

Front-load value in the first monthProvide something extra during the first monthThe extra should help simplify (K.I.S.S.)



Communication

Helps nurture the relationshipUse email to communicate regularly

Weekly updatesWhat’s happening in the membershipWhat’s coming upHighlight and congratulate successes

Event reminders

Very important part ofthe process



Engaging your members:To engage others, you must be engaged and engaging.Check in regularlyAsk questionsGet members involved in a process (regularly)

Examples:

Posting weekly goalsDaily writing challengeMastermind groups



Conducting Surveys

Soon after they enter - What areyou struggling with?After 1 month - Feedback on theprogram

Helps you to make the right improvements



www.becomeablogger.comLearn and see how I use these in building my own membership site at:


How to Build a Membership Site: a Comprehensive Guide

Internet

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