How to Build a LinkedIn Profile that Stands Out & Sticks

By: Gary Schrader, 5th July 2014

Benefits•Sourcing•Marketing•Branding•Relationships

Sourcing = Hunting•Market Intelligence•Direct contact•Added reach

Marketing = Farming•Attract & inform• Include media & engage

Branding = Type of Restaurant•Personal brand•Company brand•Thought leadership

Relationships = Added Value•Candidate relationships•Client relationships•Stay on track

Creating a profile that sticks“Made to Stick” by the Heath Bros.

6 key principles of SUCCESsSimplicityUnexpectednessConcretenessCredibilityEmotionsStory

Profile & Background Images•Professional•Appealing to market

Adding & Editing Images

Name•Separate language for multilingual profiles

Headline•Identify yourself•Stand out•Be found

Location & Industry•Connect locally•Network with market

Adding Basic Information

Contact Details•Connect•Be searchable•Generate traffic

Public URL•Share public profile•Be found•New connections

Contact Details & Public URL

Summary•Elevator pitch•Generate keywords•Showcase media

Adding Media

Experience•More keywords•Branding•Showcase media

Adding Experience

Education•Connect with alumni•Promote achievements

Skills & Expertise•More keywords•Compliment connections•Get their attention

Languages•Create separate pages•Reach market in mother tongue

Other…• Projects• Volunteer Experience & Causes • Additional Honors & Awards• Additional Info (Interests, Personal Details, Advice for contacting "You")• Additional Organizations• Certifications• Publications • Test Scores• Courses• and Patents

Are you an All-Star?•Know level•Fill gaps

Image Sources• Slide 1 Metal Balls http://goo.gl/nXU1cP • Slide 2 Gold http://goo.gl/HuYnM • Slide 3 Bow & Arrow None• Slide 4 Vegetables http://goo.gl/alfWl2 • Slide 5 Menu http://goo.gl/lKLA9y • Slide 6 Chocolate on Pillow http://goo.gl/nkikTU • Slide 7 Book Made to Stick http://goo.gl/9dssML • Slide 8 Vanity None• Slide 9 YouTube Video – Personal Account• Slide 10 Name Tag http://goo.gl/tjVnEE • Slide 11 Black Sheep http://goo.gl/EVGkvU • Slide 12 Map http://goo.gl/lEBzMW• Slide 13 YouTube Video – Personal Account

• Slide 14 Phone http://goo.gl/g23NDP • Slide 15 Mailbox http://goo.gl/ZW0ot3 • Slide 16 YouTube Video – Personal Account• Slide 17 Vending Machine http://goo.gl/JCHzlU • Slide 18 YouTube Video – Personal Account• Slide 19 Trophy http://goo.gl/OEbfDf • Slide 20 YouTube Video – Personal Account• Slide 21 Graduation Cap http://goo.gl/4xWL1r • Slide 22 Fist Bump http://goo.gl/2XJ6vE • Slide 23 Languages http://goo.gl/C7MPr2 • Slide 24 Puzzle http://goo.gl/jpcQlX• Slide 25 LinkedIn Meter http://goo.gl/U1uRm9

ConnectGary SchraderSales ManagerHRBoss Japan KKhttp://hrboss.co.jp/ gary.schrader@hrboss.com