How to Blog Like an Influencer

Digital Funnel (Objectives + Content)

Website

Optimization

Social Media

Fan Content

Sales Offer

Lead Magnet +

Landing Page

Customer FAQs,

Forums

Emails

Blogging Content Reader

Fan/ Follower

Click Throughs

Subscriber

Repeat Customer

Customer

Prospect

Brand Advocate

Viewer/ VisitorAWARENESS

CONVERSION

ENGAGEMENT

LOYALTY

Social Media

Posts

Online Ads

Social Media + SEO

MID

DLE

OF

FUN

NEL

(M

OF

U)

BO

TTO

M

OF

FUN

NEL

(B

OF

U)

TOP

OF

FUN

NEL

(T

OF

U)

Social Media Channels

SOCIAL MEDIA CONTENT

Website Content (blogs, e-books, infographics) created based on Top Keywords to improve keyword rankings

Web Content

Target Customers on Social Media with Shareable

Content

ORGANIC SEARCH

Search Engine Optimised Content

Marrying Social + Search

Improves relevant

keywords ranking

Use Social Channels to

Trigger Virality

What are they searching for? (Intent)

• Google Trends (http://trends.google.com)

• SEMRush (http://www.semrush.com)

What do they share? (Buzz)

• BuzzSumo (http://www.buzzsumo.com)

• Epictions Epicbeat(https://epicenter.epictions.com/epicbeat/)

Dive Into Data Analytics!

Google Trends Example

SEMRush Keywords “Where to Shop in Singapore”

BuzzSumo “Ang Mo Kio Shopping”

Epictions Epicbeat “Social Media Marketing” (Singapore)

Think of Your TopicTopic Example

Quiz Test Your Online Writing IQ

Sceptic You Don’t Control the Impact of Your Online Words AnymoreExplainer The Online Writing Debate in Plain EnglishCase Study How Mary Lim got a new job through blogging in three months

Contrarian Why Online Writing Skills Are Over HypedHow-to 21 Ways to Become an Online Writing SuperstarHow NOT to The Greatest Mistakes Made by Copywriters in SingaporeFirst Person What I Did to Overcome My Fear of Social MediaComparison Social Media Marketing vs SEO: Which Is Better?Q&A Seven Most Common Questions on Social Media MarketingData Digital Content is Taking the World by Storm says StudyMan on the Street Three Digital Marketing Experts Offer Tips on Viral ContentOutrageous Why Failing to Write Well Can Make You Lose MoneyBuzzFeed Style Outrageous

You Won’t Believe What This Man Did To Become The “Shakespeare” of Social Media

Insider Secrets The One Thing You Need To Know About Social Media (Never Before Revealed)

Get Long Tail Keywords

http://lsigraph.com/

Get Long Tail Keywords

Get Long Tail Keywords

Use Blog Title Generator

https://www.hubspot.com/blog-topic-generator http://seopressor.com/blog-title-generator/

Choose Strong

Headlines!

http://buzzsumo.com/blog/most-shared-headlines-study/

BuzzSumo’sMost Shared Headlines on

Facebook

http://buzzsumo.com/blog/most-shared-headlines-study/

• Use “Will make you…”

• Emotional Headlines (tears of joy, make you cry, is too cute…)

• Curiosity and Voyeurism (what happened next, talking about it, are freaking out)

Choose Strong Headlines

Top Phrases Starting

Headlines on Facebook

http://buzzsumo.com/blog/most-shared-headlines-study/

Most Engaging

Numbers in Headlines on

Facebook

http://buzzsumo.com/blog/most-shared-headlines-study/

Design Strong Image

https://www.orbitmedia.com/blog/blog-image-best-practices/

Don’t Neglect Your Lead In

Include Call To Action

Paid Event sign-up

E-newsletter

• Intriguing & hyper-local headline

• Alluring photos

• Nice lead-in

• Add emotions

http://thesmartlocal.com/read/telunas-island

• Example of a “Q&A” type blog post

• Nice use of embedded video

http://www.riverpoolsandspas.com/fiberglass-vs-concrete-vs-vinyl-liner-inground-pools-

HeadlineHero Image

Lead-in Sentence + Intro para

Sub-Head 1

Paragraph 1 (feel free to add more images/ videos)

Sub-Head 2

Paragraph 2 (feel free to add more images/ videos)

Sub-Head 3

Paragraph 3 (feel free to add more images/ videos)

Conclusion + Call To Action (CTA)

Exercise

Create and Plan a Blog Post! • Strong emotional headline• Use bullet points• 3 sub-topics/ heads• Insert a powerful image• Include a Call To Action (CTA)

20 mins