How to Best Utilize Location-Based Media for Business
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Transcript of How to Best Utilize Location-Based Media for Business
How to Best Utilize Location-Based Media for Business
October 3, 2011
Webster LewinSenior Vice President, Director of Digital Innovationand Strategy, MSLGROUP Americas
Joe MeyerCEO, HopStop
Hussain Ismail Director, Social Media, Live Nation
How big is Location based media?How big is Location based media?
How many people use location
Source: The Pew Research Center’s Internet & American Life Project, 5/2011
20 MM mobile subscribers use social networking check-in services
Source: comScore, Sept. 2011
20.0 Million Consumers, 8.6% of the Mobile Audience, used Social Networking Check-in Services
However, over 20% of smartphone users check in
20.0 Million Consumers, 8.6% of the Mobile Audience, used Social Networking Check-in Services
However, over 20% of smartphone users check in
28% of consumers who access Social Networking Sites also used Check-in Services
Nearly 30% growth among smartphone users in the past 5 months
28% of consumers who access Social Networking Sites also used Check-in Services
Nearly 30% growth among smartphone users in the past 5 months
Foursquare is one of the earliest Location Based/Check-in Services which gained popularity, and it continues to rise
Foursquare is one of the earliest Location Based/Check-in Services which gained popularity, and it continues to rise
138%
Data: Three Month Avg ending Jul 2011
Source: comScore MobiLens US
42 MM smartphone users access maps
Growth of mobile maps usage among smartphone users
Source: comScore, Sept. 2011
51% of smartphone users use maps at least
once a month
Over 51% growth among smartphone users in the past 12 months
51% of smartphone users use maps at least
once a month
Over 51% growth among smartphone users in the past 12 months
HopStop
Live Nation
Live Nation Venue Check-ins
Marketing Programs
• Venue Tips
• In-venue Discounts
• Future Tickets
• Free stuff
iPhone App
Shows Nearby Realtime Setlists Show Content
Thank You!
Webster LewinSVP, Director of Digital Innovation and StrategyMSLGROUP [email protected]@wloglobalText WEBSTER to 87812
Hussain Ismail Director, Social MediaLive [email protected]
