How to bend designers - KAGC · 2017-06-09 · Adapted from . Looking at Type: The Fundamentals by...
Transcript of How to bend designers - KAGC · 2017-06-09 · Adapted from . Looking at Type: The Fundamentals by...
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How to bend designers
TBDDesign
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TBDDesign
to your will.
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Step 1: know your frenemy.
TBDDesign
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IntroversionExtraversion
IE52%48%
People with the Introversion preference like drawing their energy from the ideas, pictures, memories, and
reactions that are inside their heads, in their inner world. They often prefer doing things alone or with one
or two people they feel comfortable with. They take time to reflect so that they have a clear idea of what
they’ll do when they decide to act.
People with the Extraversion preference like getting their energy from active involvement in events and having a lot of different activities. They are excited
when around people and like to energize others. They often understand a problem better when they can talk
out loud about it and hear what others have to say.
Where people get their energy
TBDDesign
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Sensing Intuiting
S N85%15%
People with the sensing preference are more likely to trust information that is more
concrete (i.e. understood by the five senses). They prefer to look at details, facts and tend to distrust hunches without data. Their focus is more on present time of
“what is”, as opposed to “what can be”.
People with the intuiting preference tend to trust information that they can associate with other
information they have experienced (i.e. finding patterns within a wider context). They can understand and make connections from abstract information. Their focus is on
the future possibilities of “what can be”.
How people perceive and gather information
TBDDesign
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FeelingThinking
FT56%44%
People with the Feeling preference believe they can make the best decisions by weighing what people care about and the points-of-view of persons involved in a situation. They are concerned with values and what is the best for the people involved. In their relationships,
they appear caring, warm, and tactful.
People with the Thinking preference like to find the basic truth or principle to be applied when they make a decision. They like to analyze pros and cons, and then be consistent and logical in deciding. They try to be
impersonal, so they won’t let their personal wishes— or other people’s wishes—influence them.
How people make decisions
TBDDesign
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PerceivingJudging
PJ31%69%
People with the perceiving preference like to keep their options open. They don’t mind leaving things
undecided and unstructured. They like to work without rules, taking the world as it comes, while adapting
to changing plans.
People with the judging preference like to have matters settled. They seek order, organization and see the need for rules. They approach the outside world with plans before moving into action. They like to make decisions about their environment and not leave it open-ended.
How people interact with the outside world
TBDDesign
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TBDDesign
What personality types are
designers?
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INTJ
EN
FJ
ENFP
INFJINTP
INFP
EN
TJ
Other
16%
11%
8%
8%
6%
8%
16%
16%
TBDDesign
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INTJ
EN
FJ
ENFP
INFJINTP
INFP
EN
TJ
Other
16%
11%
8%
8%
6%
8%
16%
16%
TBDDesign
Freaks.
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INTJ
ENFJ
ENFP
INFJ
INTPIN
FP
ENTJ
Other
All INtuition.
TBDDesign
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INTJ
ENFJ
ENFP
INFJ
INTPIN
FP
ENTJ
Other
With a side of Judging
TBDDesign
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Intuition. What does that even mean?
TBDDesign
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Adapted from Looking at Type: The Fundamentalsby Charles R. Martin (CAPT 1997)
Intuition (N)
Paying the most attention to impressions or the meaning and
patterns of the information I get, I would rather learn by thinking a
problem through than by hands-on experience. I’m interested in new things and what might
be possible, so that I think more about the future than the past. I like to work with symbols
or abstract theories, even if I don’t know how I will use them.
TBDDesign
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Adapted from Looking at Type: The Fundamentalsby Charles R. Martin (CAPT 1997)
Intuition (N)
• I remember events by what I read “between the lines” about their meaning.
• I solve problems by leaping between different ideas and possibilities.
• I am interested in doing things that are new and different.
• I like to see the big picture, then to find out the facts.
• I trust impressions, symbols, and metaphors more than what I actually experienced.
• Sometimes I think so much about new possibilities that I never look at how to make them a reality.
TBDDesign
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Here’s an example of a project that hits the “N” sweet spot.
TBDDesign
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Ye Olde
TBDDesign
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TBDDesign
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C O M M U N I T Y F O U N D AT I O N
O F L O U I S V I L L E
Building community together
Annual Report
TBDDesign
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Advertising + Website
Transform tomorrow today
Creating a lasting impact doesn’t have to start tomorrow. We make it easy for you to connect to the issues and causes you care about most today. Since 1984, we have distributed over $500 million in charitable grants. But we’re just getting started. Call or click to see how we can help you transform our community.
502.585.4649www.cflouisville.orgWaterfront Plaza • 325 W. Main St. • Suite 1110 • Louisville, Kentucky • 40202-4251
Discover Give Connect Resources
Scholarships Donate Online CommunityCalendarMyFund
S
CH O L A
R
S
E A R C
H
Featured News and Current Events
Give yourself a hand as we celebrate National Philanthropy Day. Thanks to generous people like you, the Community Foundation of Louisville has distributed over $500 million in charitable grants since 1984. But we’re just getting started. Call or click today to see how we can help you transform our community.
500,000,000 high fives
502.585.4649 www.cflouisville.org Waterfront Plaza • 325 W. Main St. • Suite 1110 Louisville, Kentucky • 40202-4251
When you give to local classroom projects through DonorsChoose.org/LouisvilleMatch...
...the Community Foundation of Louisville will match contributions, dollar for dollar, up to $50,000. So while you’re helping classrooms in need, we’ll be doubling your impact.
2DonorsChoose.org
Giving is as easy as 1, 2, 3: 1) Visit DonorsChoose.org/LouisvilleMatch to browse projects eligible for the CFL matching grant
2) Enter an amount in the green GIVE box for each project you want to support
3) Click on CHECK OUT to finish the donation process
Call or click today to discover other ways the Community Foundation of Louisville can help you transform our community
502.585.4649 / www.cflouisville.org Waterfront Plaza • 325 W. Main St. • Suite 1110 • Louisville, Kentucky • 40202-4251
TBDDesign
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Step 2: smiles ahead.
TBDDesign
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TBDDesign
Extraversion (E)
• Likes time to discuss their ideas.
• Enjoys brainstorming and collaborative team meetings.
• Responds particularly well to compliments.
• Prefers verbal communication over email.
Pushing the right buttons
TBDDesign
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TBDDesign
Introversion (I)
• Likes time and space in order to do their best work.
• Prefers information prior to a meeting so that ideas can be formulated in advance.
• Dislikes interruptions in daily work flow—especially verbal ones.
Pushing the right buttons
TBDDesign
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Intuition (N)
• Likes freedom to figure out their own unique approach.
• Likes to be involved in determining insights from data.
• Can feel “micromanaged” by tight parameters.
Pushing the right buttons
TBDDesign
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Sensing (S)
• Share direct and specific examples to illustrate your vision.
• Recognize the designer’s experience.
• Try to avoid unnecessary changes.
• Struggles when expectations or goals are stated in an unclear manner.
Pushing the right buttons
TBDDesign
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Thinking (T)
• Enjoys discussing “pros” and “cons” of different approaches.
• Likes simple and direct feedback.
• Prefers sticking to decisions once made.
• Instructions appear inconsistent or illogical.
Pushing the right buttons
TBDDesign
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Feeling (F)
• Gives preference to human needs when making decisions.
• Likes consensus and harmony.
• Wants to be appreciated.
• Struggles with disengaged clients.
Pushing the right buttons
TBDDesign
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Judging (J)
• Is organized and finds comfort in schedules.
• Appreciates follow-through.
• Dislikes schedule changes—especially tightening.
Pushing the right buttons
TBDDesign
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Perceiving (P)
• Enjoys flexibility.
• Wants freedom for spontaneity.
• May become frustrated with tight schedules and constant monitoring.
Pushing the right buttons
TBDDesign
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Step 3: best (partnership) practices.
TBDDesign
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Embrace the brief.
1
TBDDesign
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Mind-numbing infographicTBDDesign
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Involve your designer early on.
2
TBDDesign
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Process illustrationTBDDesign
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Make changes in writing— and discuss them with your
designer as needed.
3
TBDDesign
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Provide as much time as possible.
4
TBDDesign
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Festival Branding / Posters International Mystery Writers Festival
L I V E T H E A T E R T O D I E F O R
TBDDesign
Poster SketchesTBDDesign
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Communicate as simply and directly as possible.
5
TBDDesign
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TBDDesign
Communicate as simply and directly as possible.
5
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Compliment effort.
6
TBDDesign
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Trust your intuition and your designer’s guidance.
7
TBDDesign
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8White space is your friend.
TBDDesign
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Step 3: best (solo) practices.
TBDDesign
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Find something you like
and rip it off. Seriously.
1
TBDDesign
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Tell an engaging story.
2
TBDDesign
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Recruit fresh eyes.
3
TBDDesign
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Be consistent.
4
TBDDesign
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Avoid overdoing it.
5
TBDDesign
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Just say “no” to Comic Sans MS.
6
Comic Sans MS
TBDDesign
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7White space is your friend. Say it again.
TBDDesign
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Any questions?
TBDDesign