How to Begin and Win with Content Marketing
26
How to Begin and Win With Content Marketing
-
Upload
wtwh-media -
Category
Marketing
-
view
144 -
download
1
Transcript of How to Begin and Win with Content Marketing
How to Begin and WinWith Content Marketing
2
This webinar will be available afterwards at marketing.wtwhmedia.com
Q&A at the end of the presentation
Complete survey for a chance to win a prize
Hashtag for this webinar: #CMWebinar
Before We Start
3
Presenters
Heather Centorbi Media and Events Coordinator
@WTWH_SocialXprt
Carli EvilsizerSocial Media Coordinator
@WTWH_Carli
4
What is content marketing? Why should you care? Getting started Best practices
Webinar Agenda
5
User is in Control
6
Technology is evolving
Social media is a great tool More content for users
Evolution of Media
Print > Web > Social Media > Content Marketing
7
What is Content Marketing?
Strive to hold attention, not grab it.
8
Targeted Audience Tells a Story Provide Value Create a Dialogue & Build a Relationship Increase Profits
What is Content Marketing?
Photo Courtesy of Attach Media
9
Improve SEO Increase sales
Why Content Marketing?
Google Likes Unique High Value Content
The #1 way to be found is through search engines
How to Begin With Content Marketing
11
Set a plan Create goals
◦ End game Measure ROI
…Before You Begin
12
Content development Social media Marketing automation software
Create a Content Marketing Program
Consistency, time and unique, high-value content
Image courtesy Dell Business Applications
13
Brainstorm Develop a content calendar Share responsibility of content Be engaged & share on social
media Monitor
Now Let’s Really Begin!
14
Build an Audience
@EXAIR
How to Win With Content Marketing
16
Blogging◦ Wordpress / Blogger
Webinars ◦ GoToMeeting.com or Join.Me
Podcasts ◦ Skype or digital recorder ◦ Edit with Audacity
Marketing Automation◦ Hubspot, Marketo, SilverPop
Tools to Support Content Development
17
Digital media Produce one piece of content but re-purpose
it multiple ways◦ Webinar > > Summarized blog post◦ Podcast >> Transcribed into blog post◦ White paper >> Webinar to Lead Generation offer ◦ Video >> Use the audio for a podcast
Lead the Pack In Content Marketing
18
Distribute Your Content Through All Your Social Media Outlets
Building a channel takes time
19
Content Development:Kollmorgen
@AboutKollmorgen
20
YouTube video: What is a Servo Motor?Answer the basics
◦What is a ◦How do you
Ranks well on SEO
Content Development:Design World
21
Content Development:SimpleRay
@SimpleRaySolar
22
Joe Pulizzi: Practices what he preaches
23
‘Epic Content Marketing’ ◦ Author: Joe Pulizzi ◦ Follow @JoePulizzi
‘Jab, Jab, Jab, Right Hook: How to tell your story in a noisy social world’
◦ Author: Gary Vaynerchuk ◦ Follow @garyvee
@MarketingSherpa on Twitter
Recommended Resources
24
Basic understand of what is content marketing
How to get started with content marketing Examples of content marketing done right Resources
Takeaways
26
This webinar, along with our social media blog, is available at marketing.wtwhmedia.com
This webinar will be sent out via email
Tweet with hashtag #CMWebinar
Complete survey in follow-up email for chance to win “Epic Content
Marketing” by Joe Pulizzi
Connect with Heather at @WTWH_SocialXprt and Carli at
@WTWH_Carli
Thank You!
![SUCCEED :: How To Win Before You Begin :: [Agel Gold Coast]](https://static.fdocuments.us/doc/165x107/5464cab4b4af9fdf3f8b4814/succeed-how-to-win-before-you-begin-agel-gold-coast.jpg)
