How to Become a #1 Kindle Bestselling Author · The #1 mistake that authors make Do you make these...
Transcript of How to Become a #1 Kindle Bestselling Author · The #1 mistake that authors make Do you make these...
How to Become a #1 Kindle
Bestselling Author
Kathleen Gage
Learning Guide
Session III
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Section I: Advanced Copywriting
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Email marketing and copywriting
Always have a purpose for the email going out. Decide on the purpose
first.
Have your reader take an action each and every time.
Give them something to remember by way of a personal story
Add video to your email
Use contrasting prices
Give some tips that lead into the paid product
Add your name to the email body
Kathleen Gage here. I wanted to remind you of the special offer
I am making
Get them to take action
Limited time offer
Special gifts during a certain time
Scarcity
Special pricing
Give them a reason to take immediate action
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Copywriting Strategies
Write like you talk
Tell stories
Write first
Edit next
Take a break
Review message
Read out loud
Check links
Have people take some type of an action in each email.
NOTES:
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Power subject lines
3 Ways to increase your book position on Kindle
3 Things that no longer work with book launches
What shocked me at the last book launch I saw
5 book marketing predictions for 2012
The #1 mistake that authors make
Do you make these mistakes when you market your books
Who else wants to be a bestselling author
Your own personal book marketing survival guide
HOT TIP! Make your emails different than everything else people are
using for their subject lines.
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Amazon Reviews for Your Copy
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Process for Amazon Review Copywriting Method
Genre
Reviews
How many found helpful?
Highlight the copy
Put in Word Doc
Create headline
Write copy based on what you extracted
NOTES:
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Clickbank
Process
Select topic
Review pages
Put copy in swipe file
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Section II: More on Marketing
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Marketing is an ongoing process
Schedule your marketing
Have others market for you
Create incentives
Reciprocate
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Affiliate marketing
Bonus offers for other experts
LinkedIn Advanced Marketing
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Section III: Backend Products and Services
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Information Products – Benefits
Passive income
Visibility
Credibility
BOR - Back of the room sales
Can generate free publicity
Speaking fees increase
Excellent marketing tool
Opens doors
They make great gifts
Creates celebrity status
Much greater opportunity because of the Internet
Information Products – Downside
Takes time and money to develop
No guarantee they will sell
Must continuously market to sell because they don’t sell
themselves
Incredible competition for the buyer’s dollar
You must develop a USP
Products have lifecycles – some of which are very short
Constant research to stay on the leading edge
Trends shift
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Boost Your Business While Generating Revenues
Something that will boost your business, your revenues and your expert
status more than just about anything is information product development.
There are various types of information products you can develop; those that are used specifically for building your opt-in subscriber list, those that are
used as revenue generates and those that accomplish both list building and
revenue generating opportunities.
Before you decide to roll out new products or services, consider all aspects.
There are the development and marketing costs. Additionally, with each
product you offer you must have a clear vision of how to market them. Do
you have the necessary resources to introduce new products or services to
your market?
Distribution
How you decide to distribute your product or service will be based again on
who your market is and what their needs are. Distribution channels must be
factored into your overhead costs and what you charge. Distribution
channels will impact your marketing decisions. Distribution on the Internet is
much more cost effective than traditional methods. You have your own
channels and those of Joint Venture and affiliate partners.
Additionally, your product’s image should be considered when you are
considering your distribution channels. Stay current with changes in the
market in order that you can change your distribution channels as
necessary.
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Consider this…
Who will buy your product?
Is there a primary or secondary target market? (Niche within a niche)
What factors influence their decision to buy?
Who is involved in the purchase decision?
How often will they buy?
Where do they currently buy, when and how much?
Is there opportunity to turn casual buyers into loyal buyers?
Can you build a long-term relationship with your market?
Other considerations
Is what you offer lucrative?
How will you reach your potential customers? (Distribution channels)
Phase I and Phase II
There are two primary phases that you need to focus on with products. One
is the development phase. The other is the sales and marketing phase.
Often, newbies tend to put more focus on the development phase and very
little on how to take the product to market. Both are equally important.
PHASE I
Product Development
PHASE II
Product Marketing and Selling
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Product Lifecycle
The following is an overview of the product life cycle:
Idea generation
Idea evaluation
Market assessment
Early development
Testing and analysis
Final development
Introduction to market
Growth
Competition
Maturity
Decline
Repurposing Online Information Products
With online information products, you can repurpose your offerings which
keeps the lifecycle alive much, much longer.
For example, you may have started with an eBook on a topic. It is likely the
eBook will reach a peak and then move into decline of sales.
From there you could repurpose into a teleseminar, then a full day training,
then a mentoring course, then into workbooks, and then into a redeveloped
eBook.
As the old saying goes, “You are only limited by your imagination.” And
drive, and market need, and focus, and……
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Live Training
Home Study Course
Private Coaching
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Start with an easy point of entry that is very low risk
Very low risk item – FREE - Used to build an opt in list and establish
credibility and expert status. Can be completely automated.
Report
eBook eZine
Mini course – 4 day course can work well
One hour teleconference
Keep in mind that even something free must have high-perceived
value. The thought process of the reader is, “If I got this much value
for free, imagine what I will get from the paid information.”
Low Risk – Something under $20 or $30 dollars. Should be
completely automated.
Reports EBooks
Paperback book (You do have hard costs involved with this
option. Wholesale cost of book, shipping and handling, storage.
Teleconferences
MP3 files
Introductory coaching session
Mid Range – $39 - $97 Should be completely automated
More in-depth items.
Bundle of products EBook with a teleconference recording
Coaching sessions
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Higher $97 - $299 – Not much hands on selling here.
Coaching sessions
Larger bundles of products including one coaching session Series of teleconference courses
Next level - $299 - $799 – More hands on selling involved. Part of the
process can be automated.
With this level of a purchase the buyers are often more
committed to the process
Live One Day Training course Mentoring courses including coaching sessions
Bundle of products with coaching sessions
Higher - $999 - $4999 – May require sales people to do the selling for
you
Boot Camps On site training
Satellite training in large metro area
Exclusive - $5,000 plus private consulting
In-house training Speaking engagements
Boot camps
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Section IV: Multiple Streams of Revenue
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Create passive revenues
You aren't trading hours for dollars
Make money while you sleep
Easiest types
eBased
MP3s
eBooks
E-books
Audio Programs
Webinars live and replays
Teleclass live and replays
Online Education Training Programs
Affiliate products
What funnel do you have set up?
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Best Practices
Repurpose when possible
Hold sales
Let them know why you are having the sale
Be on the lookout for lucrative affiliate products
Create your own affiliate products
Develop continuity programs
Write a product development and sales plan
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Action Steps
To optimize your results from the Street Smarts Marketing Mentoring Course
you must take action.
Here are your next 3 Power-Packed Action Steps that you should plan to
complete as soon as possible.
1. Create copy from an Amazon Review
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2. Complete the following based on your topic
3 Ways to increase __________________
3 Things that ______________________
What shocked me about ____________________
5 _________________predictions for 2012
The #1 mistake that _______________ make
Do you make these mistakes when you ______________________
Who else wants to be ______________________________
Your own personal _____________________ survival guide
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3. List three products you are committed to developing in the next
90 - 180 days
I.
II.
III.
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About Kathleen Gage
Kathleen Gage aka The Street Smarts Marketer™, is the
CEO and founder of Turning Point, Inc. and Maxwell
Publishing. She works with consciously aware speakers,
trainers, authors and consultants who are ready to turn
their expertise and knowledge into money-making
products and services. Kathleen is a bestselling author; an
internationally recognized Internet marketing and publicity
advisor; and an award-winning keynote speaker.
Kathleen is a highly results oriented business advisor. She
is the author of dozens of books, eProducts, audio programs and
teleseminars designed to help you achieve the business results you desire in
the most efficient, cost-effective way possible. Kathleen developed the
Street Smarts Marketing™ series to address the needs of her many clients.
Website
http://www.kathleengage.com
Street Smarts Marketing Blog
http://www.themarketingmindset.com
Follow Kathleen on Twitter
http://twitter.com/kathleengage