How to Be More Effective with Your Social Media Strategy€¦ · Boost Your Practice’s Marketing...
Transcript of How to Be More Effective with Your Social Media Strategy€¦ · Boost Your Practice’s Marketing...
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How to Be More Effective with Your Social Media Strategy
Boost Your Practice’s Marketing Performance with a Social Media Audit
The Atticus Advantage Growth Essentials™ W E B I N A R S E R I E S
© Atticus, Inc. All Rights Reserved.
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Adjunct Practice Advisor
VICTOR MEDINAwww.atticusadvantage.com
Founder of Medina Law Group & Palante Wealth AdvisorsCertified Elder Law Attorney (CELA®) and Certified Financial Planner™ (CFP®)
Coaching with Atticus for 8+ years and a trained Adjunct Practice Advisor
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Adjunct Practice Advisor
RON MORTONwww.atticusadvantage.com
Founder of Morton Law Firm, PLLC
Certified Elder Law Attorney (CELA®) Estate Planning Law SpecialistInfusionsoft Certified PartnerCoached by Atticus for 8+ years and is a trained Adjunct Practice Advisor
#GrowWithAtticus AtticusAdvantage.com
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ABOUT ATTICUSAtticus™ was founded in 1989 to help great attorneys build great practices:
• increase gross revenues and personal incomes,
• reduce stress and the number of hours in the office,
• develop greater career satisfaction,
• and allow more time for family and personal interests.
#GrowWithAtticus AtticusAdvantage.com
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WHAT WE DO
Our Programs, Workshops,
and Webinars are designed
to streamline the
management of your
practice, increase revenue,
reduce stress, and balance
your professional and
personal life.
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What kinds of attorneys and groups does Atticus work with and how?
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Atticus Coaching Services & Products
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Webinars- Atticus Advantage Series (Free)
- Practice Growth Series™
- Rainmaker Roundtable
Workshops
- Double Your Revenue™
- How to Build Your Law Firm for Sale™
- Solo & Small Firm Foundations for Growth™
- How to Build a Profitable Team™
Coaching Programs
- Practice Growth Program™
- Dominate Your Market™
- One-on-One coaching
- Rainmakers & Rainmakers Plus
Build My Great Team™Full-service recruitment and hiring for administrative personnel, paralegals, and attorneys
Books- How Good Attorneys Become Great Rainmakers
- Time Management for Attorneys
- Hire Slow, Fire Fast
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What do most solo/small lawyers REALLY want?
More free time
Better clients
A great staff
Increased income
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Revenue, Income, Control, Freedom and Impact
Time Management
Client Development & Marketing
Building a Great Team
Cash Flow & Profitability
Legal Skills#GrowWithAtticus AtticusAdvantage.com
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Tools You Need for this Session
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Focus for today’s session
Access to your social media accounts
Time on your schedule to implement
Your vision
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Participate
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Pencil & paper at the ready
Take lots of notes
This session is interactive, so prepare to unmute if necessary
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Agenda:What We Will Cover Today
Which Social Media Platforms Are Important
Basic Level - Social Media Maintenance
Advanced Level - Social Media Maintenance
How to Establish Effective Referral Relationships Over Social Media
Performing Your Own Social Media Audit
How/Whether to Advertise On Social Media
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Tier One Social Media Platforms
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Tier Two Social Media Platforms
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Basic Level Information To Update
Applies to All Tier One and Two Platforms
FIRM NAME PHYSICAL ADDRESS(ES) WEBSITE ADDRESS
CONTACT INFORMATION (EMAIL
& PHONE NUMBER)
HOURS PRACTICE AREAS
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Advanced Level Information to Update
• Photos
• Reviews
• Scheduling / Appointment Link
#GrowWithAtticus AtticusAdvantage.com
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Advanced Level Information to Update
• Logo
• Photos
• Videos
• Reviews
• Scheduling / Appointment Link
#GrowWithAtticus AtticusAdvantage.com
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Advanced Level Information to Update
• Logo
• Videos
• Playlists
• Solicit subscribers
• Tags and descriptions
• Closed captioning and transcriptions
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Advanced Level Information to Update
• Logo
• Connections (referral sources)
• Posts
• Videos
• Endorsements
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Advanced Level Information to Update
• Logo
• Photos
• Reviews
#GrowWithAtticus AtticusAdvantage.com
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Establishing Referral Relationships Over Social Media
Engage
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Pay It Forward
Establishing Referral Relationships Over Social Media
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Give Something of Value
Establishing Referral Relationships Over Social Media
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Be Referable
Establishing Referral Relationships Over Social Media
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Paid Advertising on Social Media 101
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Targeted
Metrics are Tracked
It’s Where the Eyeballs Are
Nimble
Nascent Platforms Still Relatively Cheap
Can Attempt Multiple Campaigns at Once
Paid Advertising on Social Media 101 - Pros
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Big Platforms Expensive or Getting That Way
Responses Can Be Impulsive
Often Longer Sales Cycle - ROI Hard to Track
Lots of Noise - Hard to Stand Out
Platform-Dependent Ad Approval
Not Effective With All Demographics
Paid Advertising on Social Media 101 - Cons
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Biggest Takeaways
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Recommendations and Next Actions
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• The Focused DISC Advantage
• The Practice Assessmento The Solo & Small Firm Foundations of Practice Growth™
• The Advisor Growth Analysis
• The 3 Most Impactful Actions
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What is my investment?
• $295 – This includes the practice survey, a DISC assessment and report ($125 value), and a 1-hour teleconference with a Practice Growth Diagnostic Advisor to discuss your results and offer key suggestions and action items.
How do I get started?
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At t icusAdvantage.com
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SPECIAL OFFER
Complete a Practice Growth Diagnostic™ within two weeks of attending this webinar and we’ll mail you our best-selling book:How Good Attorneys Become Great Rainmakers
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GUARANTEEThe Atticus 100% Money Back Guarantee
Atticus understands enrolling in a relationship with us is a significant investment. It involves commitment of your time, resources, and finances. You may be uncertain of our programs’ value to you looking from the outside. That’s why Atticus offers a 100% money-back guarantee.
If you do not believe the materials, concepts and techniques provided to you add significant value to your firm, tell us and we’ll refund your investment in full – without question.
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The 90-Day ‘Think About It’ Program
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Final Thoughts and Questions
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QUESTIONS?
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• Click the hand icon to indicate you have a question or comment, and we’ll call on you. When we do, we will “unmute” you so that you can be heard.
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Thank You!
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