WordCampWilmington N.C.WELCOME TO HOW TO BE #DOPE ON SOCIAL MEDIADON’T FORGET “LIT”

“CRUNK,” “ICE,” “FLY,” “SPICE,”ETC, ETC, ETC…..

Rebekah Radice Katie Lance

@RebekahRadice @katielance

Your Dope Presenter:William Jackson, M.Ed.Educator, Blogger, Community ActivistSocial Media Visionary for My Quest To Teach#MyQuestToTeach@WMJACKSON

YOU’RE IN THE RIGHT PLACE To Learn How To Be #DOPE...

As Content Creators of all TypesWe are the Dopiest!!!

Think 3 reasons why you are Dope at what you do?

65% of teens and YAnow use social networking sites Nearly a tenfold jump in the past decade. How can you use this info?- Pew Research 2015

You Know You Need a Social Media Plan…

This allows you to strategically create and share your DOPENESS to themasses..Think Strategically…

Run a Social Media Audit

Review how you’re managing your online BRAND on each social network. Get Your Domain Name ASAP!!!!How each network allows for connections, collaborations and cooperation.

Focus and Clarity

Why are you using each social networkand how or if they support your business interests and goals?

Abandon Social Networks

Are there any sites out there that maybe harmful to your Brand and Dopeness?

Google and Hashtag YourselfOccasionally

Make sure your profile is in line with your goals both butsiness and persoanl. Check speling, gammer and even intent with quotes.

Performance and Dopeness Evaluation

Compare your current performance to your performance a year or eventwo years ago. Is there growth??Look at past dopeness

• Engagements - Speaking

• Collaborations

• Mentoring - Diversity

• Outreach – Community

4 QUESTIONS TO ASK YOURSELF

What Dope Advice Can You Give Your Neighbors

Take two minutes to share two pieced of dope advice to your neighbor.Networking vsCollaboration vs Competition for today…

With great Dopenesscomes great responsibility. Personal &ProfessionalDo you mentor and volunteer in your community?

Think about who your content isdirected to. Now think who maybe following you…

Too many people forget that ppl have a perception of you and where your dopeness is going.

In three words who do ppl think you are?Is that true or your / their perception?

Remember your Brand is a perception of what ppl think of you not the other way around.

Great Content Matters not Quantity.Do you educate, or instigate?

What value do you bring to your community?

Diversify what you have to share in creating contentKnow what type of content you are going to create.

Diversity:Blog posts - on your own site orshared across Social Media

Video - short videos or to engageand inform. Live Feeds….. Articulate

Decide each dayyou’ll publish, what content you’ll publish and, whenyou’ll create this content.

Be consistent.

Promote Your Content

You are your own best promoter -so get the word out about your content!

Social media is never, ever a oneway place to be.

Do it right as a two-way street.

Be a storyteller

Everyone loves a good story. Think about how you could tell stories in an authentic way through your blog, graphics or video?

Don’t be scared of offending someone

Have fun, have an opinion and embrace who you are!

It’s all about the dope experience

Instead of getting caught up in crazy and unproductive stuff get serious about where your dopenesscan take you.

Create a calendar for your dopeness• When are you speaking?

• What is the group yourspeaking to?

• Where are you speaking?

• Are they dope like you?

• Can they handle your dopeness?

Keep an Eye on Your Surroundings

● Check on current trendsto take advantage of news stories.

● Watch your content analytics.

● Watch the movements of your competitors.

THANK YOU!

LIVE DOPE AND PROSPER!

Your Dope Host……