How to be a Social Media Butterfly Danielle Brigida National Wildlife Federation

Nonprofits Use Social Networks...

• To Reach

• To Engage

• To Increase Revenue

Beyond the Buzzwords

• Its a new way to do old business.

• Theres no one way to do it.

Twitter Facebook Mixx MySpace Change.org Be Present

Strategically Choose Your Involvement

Personal or Organizational?

Branding Your Profiles If joining more than one network, attempt to have a consistent user name and basic profile .

• NWF inspires Americans to:

• Confront Global Warming

• Protect and Restore Wildlife Habitat

• Connect with Nature

Observe and Listen Originally Uploaded to Flickr by Mike Bailey-Gates

Find The Active Users

• Super Influencers are great friends

• Ask them for advice

• Help them and you can learn from it

Originally uploaded to Flickr by Yeonsang

Learn and Apply Study...then test! Originally uploaded to Flickr by Steven S.

Maintenance Originally uploaded to Flickr by THOR

• Update your profile

• Answer questions

• Ask questions

• Interact and participate

• Search for the easy way

Enjoy the Building Effect

• Over time your

• profile will grow

• organically

Freedigitalphotos.net NWF Facebook Fans

Use What You Learn Try to create content based off trends and community interest.

• Why Did This Work?

• Trendy and Relevant

• A Bit Goofy

• Informational

• What We Measured

• - Inbound links

• - Repostings

• - Eyeballs

Social Media Tracking Google Alerts Blog Searches -technorati -ice rocket -boardreader

• RSS Readers

• Bloglines

• Google Reader

• Feedreader

• Detail Searches

• Summize.com

• Wordpress

• Del.icio.us

Find Solace in the Filtering Sites

• Ping.fm

• Friendfeed

• Facebook

• Iminta

• Hellotxt

• Onlywire

• Reach a desired audience

• Engage people

• Offer a way to revenue

Set Goals to Measure If Your Profiles Successfully...

A Few Takeaways

• If youre doing traditional communication you should be doing this.

• Make information easy to distribute online.

• Try new things.

• Remember your relationships.

• Be authentic (its more important than being cool).