How to Be a Hero: Anticipating a New Generation of Users
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Transcript of How to Be a Hero: Anticipating a New Generation of Users
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1Actuate Corporation © 2011
How to Be a Hero:Anticipating a New Generation of Users
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Agenda and Goals
• Dramatic Improvements in Information Presentation
• User Empowerment with a New Generation of Interactivity
• Application Experience Drives Unprecedented User Adoption
• The Emergence of Tech Populism• Conclusions
AGENDA
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Dramatic Improvements in Information Presentation
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Good User Experienceis Good Business
Online experience is #1 marketing outlet
Source: Forrester Research
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5Actuate Corporation © 2011
Agenda and Goals
• Dramatic Improvements in Information Presentation
• User Empowerment with a New Generation of Interactivity
• Application Experience Drives Unprecedented User Adoption
• The Emergence of Tech Populism• Conclusions
AGENDA
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Web 2.0 ApplicationsMake Users More Productive
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Consumer Applications Set the Trend for Business Applications
Finance and Billing
Expenses
Human Resources
Sales Compensation
Revenue Reporting
Product Sales
Profitability Analysis
Fraud Reporting
User Expectations are Increasing
Evening Daytime
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Interactivity Increases User Productivity
Rich Internet Applications: Not Just for Customers“To get the most from their workforces, firms should design employee-facing tools… and look for opportunities to leverage RIA’s specific capabilities to improve usability.” Forrester Research
RIAs Bring People-Centered Design to Information Workplaces“Because RIAs improve the way people find and manipulate content, complete transactions, and consume multimedia content, these technologies are ideal for improving the user experience for information workers.” Forrester Research
Web 2.0 self-service applicationsare the blueprint for future Business Intelligence and reporting applications
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9Actuate Corporation © 2011
Agenda and Goals
• Dramatic Improvements in Information Presentation
• User Empowerment with a New Generation of Interactivity
• Application Experience Drives Unprecedented User Adoption
• The Emergence of Tech Populism• Conclusions
AGENDA
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Application Experience Drives Adoption
Google Finance
Hide Complexity• Unified view across systems• Diverse data, complex
interactions
Increase Usability• Focus on key user activities• Information in context of task
Retain Flexibility• Guided interaction• Users can explore information
RIA = Rich Internet Applications
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Importance of Application Experience
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Agenda and Goals
• Dramatic Improvements in Information Presentation
• User Empowerment with a New Generation of Interactivity
• Application Experience Drives Unprecedented User Adoption
• The Emergence of Tech Populism• Conclusions
AGENDA
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The Emergence of Tech PopulismForrester Research
Jeffrey Hammond, Principal Analyst, Forrester Research - March, 2010
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Tech PopulismA Paradigm Shift
Jeffrey Hammond, Principal Analyst, Forrester Research - March, 2010
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Tech Populism Users Will Find Ways to Be Self-Sufficient
Jeffrey Hammond, Principal Analyst, Forrester Research - March, 2010
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Agenda and Goals
• Dramatic Improvements in Information Presentation
• User Empowerment with a New Generation of Interactivity
• Application Experience Drives Unprecedented User Adoption
• The Emergence of Tech Populism• Conclusions
AGENDA
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Conclusions
Interactive, rich Information Applications appeal to users and developers
• Enjoyable to use• Easy to modify and keep fresh
These Trends Are Happening Now
Users Expect More and Are Able To Do More
Today’s developers will drive higher levels of user satisfaction and
application success by embracing and responding to these trends
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How to Be a Hero:Anticipating a New Generation of Users