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How to Avoid Conference Fail - Social Media Club Detroit Presentation
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Transcript of How to Avoid Conference Fail - Social Media Club Detroit Presentation
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BRAND CAMP STORY
How to Avoid Conference FAIL
Hajj Flemings @hajjflemingsBrandon Chesnutt @bchesnutt
http://www.flickr.com/photos/51035555243@N01/155918164/
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The start.
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The upgrade.
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Why do major conferences matter to Metro Detroit?
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Conferences add credibility to growing digital communities.
http://www.flickr.com/photos/34887679@N00/3609957389/
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They provide an “experience” you simply cannot find online.
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Detroit is in a Brand Crisis.
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Conference development requires careful planning.
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Start by growing your idea.
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You can approach it like an “entrepreneur…”
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…or a “franchisee.”
http://www.flickr.com/photos/10576939@N04/2768022703/
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Match your conference content to the market.
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Find the right content to personality ratio.
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Be ready to handle “interesting” requests from rockstar speakers.
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Create reasonable expectations.
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Differ from the “norm.”
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Questions?
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Thank You!
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