HOW TO ATTRACT MORE CLIENTS IN YOUR WEDDING BUSINESS

By Heidi Thompson of Evolve Your Wedding Business

Who Am I?

Who are you trying to attract? Brides, grooms, engaged couples, etc

are not specific enough. If you try to appeal to everyone, you’ll

appeal to no one. If you had a heart attack, would you

want to go to a cardiologist or a general doctor?

Who do you love working with? Look at your favourite clients-what do

they have in common?

Build Relationships

Who else serves your ideal client? These are people you want to develop relationships with because you can refer each other.

My relationship marketing strategy only has 5 steps (and only 2 need to be done regularly).

If you approach with the intention to help someone, they will remember you and be more willing to help you. This can be as simple as sharing their content with your audience.

Refocus your marketing

Where do you currently market your business?

Do your ideal clients spend time in those places?

If not, stop doing it. It’s that simple. Refer to your Google Analytics-where

does your traffic come from? That should be your focus.

The same principle applies to advertising.

Tailor your site to your ideal client If your ideal client landed on your site,

would they immediately think “This is so me”?

Does the look and feel match who you’re targeting?

This applies to the words you choose as well as your images.

Are you using “brides” when some of your visitors are grooms?

Are you letting your personality shine through?

Offbeat Bride gets it

Berni Xiong definitely gets it

Featured post: Shut Up and Make Sh!t Happen

Natalie Sisson is more specific then ever and is rocking it

Ash Ambirge is not for everyone, but her people absolutely love her

Staggered only caters to a certain type of groom

Provide helpful content

If you provide helpful content, you demonstrate that you’re an expert and give people a reason to come back.

Websites that are just pretty brochures do not work.

What questions do you get all the time? Make those into blog posts!

Sharing helpful content on social media is going to build your credibility & drive traffic to your site.

Bonuses for you!

Ideal client worksheet I use with my clients

Details of how to set up a relationship marketing strategy

Get them here: http://bit.ly/evolvebonus

Questions, Comments & More If you have any questions you can

always email me at heidi@evolveyourweddingbusiness.com and I’d be happy to answer them for you.

If you liked this presentation, you can find more content on how to rock your wedding business on my site: www.evolveyourweddingbusiness.com