Jeff Ruby  Regional Sales Manager, LinkedIn

How to Attract, Develop and Retain your millennial Talent!

Our speakers

Frans Mahieu

Global HR Marketing Director- Kimberly-Clark

Raymond Steward

Director of Talent Management- American National

Millennial talent is the largest, most diverse generation in the

workforce

55% Millennials that left their jobs because of the concern of

advancement

50+% Millennials found new jobs through online/social networks

 Frans Mahieu  Global Marketing Director HR, Kimberly-Clark

Life is too short to bore your candidates!

“ Y o u c a n ’ t b o r e y o u r p e o p l e i n b u y i n g y o u r p r o d u c t ” B i l l S a m u e l s , F o u n d e r M a k e r ’ s M a r k

FIND YOUR VOICE

BUILD IT INTO A

COMPELLING, ENGAGING

STORY

E M P L O Y E R B R A N D I N G

REPEAT

1 4 4 Y E A R S O F O R I G I N A L T H I N K I N G

I N T E G R A T E D M A R K E T I N G P R O C E S S

Marketing Idea

Marketing Program &

Engagement Brand Story

Brand Foundation

COMPANY INSIGHTS COMPANY AND CANDIDATE INSIGHTS

R E A C H T O P M I L L E N N I A L T A L E N T

Neenah, WI

O U R B R A N D S T O R Y

M A R K E T I N G I D E A

W H AT T Y P E O F O R I G I N A L T H I N K E R A R E Y O U ?

B L A H B L A H B L A H V S . E N G A G E M E N T V E H I C L E S

C O N T E N T H U B T O S H O W C A S E O R I G I N A L T H I N K E R S A N D T H E N E E N A H A R E A

W E L C O M E O R I G I N A L T H I N K E R S C A M PA I G N

CANDIDATE & RECRUITER ENGAGEMENT

WEBSITE TRAFFIC WORKDAY ATS VISITORS FROM

ORIGINAL THINKERS QUIZ

+25% 20%

R E S U L T S

 Raymond Steward  Director of Talent Management, American National

You’re hired, now what?

The number of decisions we make about someone

in the first 7 seconds of meeting them

11

Get off the nail.

Where I started •  Overhaul & Streamlining of Onboarding •  Review results of engagement survey &

turnover for the last 3 years •  Revamped College Recruiting •  Put more structure around our internship

program

Value •  Clock is ticking

•  Connect the dots

•  Perks are great but Purpose is greater

•  What’s important to them?

•  Ask the tough questions

Engagement •  Interactive & collaborative onboarding

•  New Employee Orientation

•  Assigning a mentor

•  Conversations around developmental plan and career progression

•  Leadership Courses

•  Rotational programs

•  Create an employee group for young professionals

•  Community involvement

Assessment / Analytics •  Data will tell you everything you need to

know

•  How do you assess? Ø  New hire meet & greet

Ø  Review & share blog entries

Ø  Tracking hires & sources for common trends and practices that could be replicated

Ø  Build vs. Buy Ratio

Strategy

Value Engagement

Assessment / Analytics Strategy

Get off the Nail

Key Takeaways

•  Find your company’s differentiation •  Create compelling ways to engage with your

candidates and employees •  Once your strategy is sound and proven,

execute your plan •  What happens in Vegas should not stay here.

Bring Vegas home with you.

Q U E S T I O N S

Frans Mahieu Global Marketing Director HR- Kimberly-Clark

E-mail: Frans.Mahieu@kcc.com Twitter: @globalmahieu

Raymond Steward Director of Talent Management- American National E-Mail: raymond.steward@americannational.com

Twitter: @ r a y m o n d _ s t e w a r d