How to ask donors for a Gift in a Will Eifron Hopper Head of Legacies RNIB.

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How to ask donors for a Gift in a Will Eifron Hopper Head of Legacies RNIB

Transcript of How to ask donors for a Gift in a Will Eifron Hopper Head of Legacies RNIB.

Page 1: How to ask donors for a Gift in a Will Eifron Hopper Head of Legacies RNIB.

How to ask donors for a Gift in a Will

Eifron HopperHead of LegaciesRNIB

Page 2: How to ask donors for a Gift in a Will Eifron Hopper Head of Legacies RNIB.

How do hedgehogs mate…?

…very carefully

Page 3: How to ask donors for a Gift in a Will Eifron Hopper Head of Legacies RNIB.

• Not just donors

• How many of our legators are known to us?

Page 4: How to ask donors for a Gift in a Will Eifron Hopper Head of Legacies RNIB.

Back to basics:

• What prompts people to make Wills?

• Why do people leave legacies?

• Who are our stakeholders?

• "Behind the clock" marketing

Page 5: How to ask donors for a Gift in a Will Eifron Hopper Head of Legacies RNIB.

How do we reach them?

• Directly

• Indirectly

Page 6: How to ask donors for a Gift in a Will Eifron Hopper Head of Legacies RNIB.

Internal Marketing• Make a noise

• Work together - win/win

• Make it easy

• Awareness weeks - make them fun but educate too

• Get the CEO/Trustees to give a lead

• Report back and share the glory


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Tactical Medi - The Legacies of aThe Legaciesnetworkcultures.org/_uploads/NN5_EricKluitenberg.pdf · The Legacies of Tactical Medi - aThe Legacies of Tactical Me - dia.The Lega -

Cymru_Getting_Connected_Word_English - RNIB · Web viewTitle Cymru_Getting_Connected_Word_English Author Chas Gainsford Keywords RNIB Cymru branded word template Last modified by

Cymru_Getting_Connected_Word_English - RNIB · Web viewTitle Cymru_Getting_Connected_Word_English Author Chas Gainsford Keywords RNIB Cymru branded word template Last modified by

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1 Read for RNIB Day. 2 RNIB The Royal National Institute of Blind People (RNIB) is the leading UK charity offering information support advice to almost.

1 Read for RNIB Day. 2 RNIB The Royal National Institute of Blind People (RNIB) is the leading UK charity offering information support advice to almost.

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HIDDEN LEGACIES

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Roman Legacies

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RNIB - See differently - - RNIB Annual Report and … · Web viewThis significant increase is mainly due to the two lottery companies having their first year of trading. RNIB is committed

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Greek Legacies

Hopper Loaders Three Phase Hopper Loader

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