How to act as a leader online

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Personal branding & being a thoughtleader

• Be remembered

• Be recruited

• Build your reputation

• Be promoted

Ralph Waldo Emerson 1803-1882

Today there are hundreds of thoughtleaders who in a generous way share they thoughts, ideas and

knowledge with the world

And it can be you.

Your brand is:• What you say about yourself

• What your colleagues say about you

• What your clients and partners say about you

• All kind of testimonials

• What you are remembered for.

The digital leadership process

1) Platform - where shall you be online?

2) Profile - what shall you write about yourself?

3) Presence - are you exploring the online platforms?

4) Contribution - are you contributing to discussions,

helping people, sharing relevant content?

5) Leader - are you creating content that others are

commenting on, sharing and are you starting discussions?

5 words that describes who you are,

what you stand for and believe in.

Exercise

Verbal and nonverbal

Words

Spoken language

Written language

Information sharing

Paralinguistic; the characteristics of the voice and tone

Time

Posture

Artefacts such as clothing, earrings and glasses

Gestures

Touch

Visual eye contact

Body movement

Space

Language used in the right way = power

Never copy - write yourself when blogging

Do research and share the resultsUse links for proof and backup

Cowrite new content with experts - collaboration gives you power online

Use hashtags and keywordsDon’t be obsessed with your own products

Be helpful & share inspiring content

You don’t know if you are a leader or thoughtleader who inspire others until you’ve tried really hard

Look for new things and new trends

Always learn! Thoughtleaders are improving their soul, mind and heart by living, loving and always learning.

Three thoughts

Twitter @Soffi_Propp Instagram @SofieSandell

Twitter @Soffi_Propp Instagram @SofieSandell

Twitter @Soffi_Propp Instagram @SofieSandell

Twitter @Soffi_Propp Instagram @SofieSandell

Always follow thought leaders and influencers and learn

from them by what they do.

What does the profile photo say about you?

Banners and their messages

The groups you belong to

Testimonials 1. How would you describe Maria? 2. What did you learn from working with Maria? 3. What surprised you about Maria when you worked together? 4. Did the knowledge and skills Maria brought to the organisation help you to achieve more and to plan better projects? 5. What other types of businesses would you recommend Maria to?

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Digital leadership in 10 tweets

1.Leaders are interested in people. Get to know more people and find out what their dreams are. Then you can guide them. #leadership

2.If you care about others, people feel that both online and offline. Use a nice and polite language. #wordsmatter

3.Learn how to use all the major social media tools. Never let technology stop you from participating in discussions. #DontBeATechnophobe

4.When you communicate and share your thoughts online use inspiring action words that lifts people’s spirit. #Inspiration

5.New technology creates new problems. Learn how innovation works, that helps you become a better leader. #Innovation

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6.The language of creativity involves being kind to new ideas and allowing them to grow before judging them. #Creativity

7.Accept that new technology and new ways of communicating means new questions, problems and answers that take time to figure out. #Respect

8.Manage your communication over email well. Don’t let your full email inbox make your feel bad. Take control and learn how to structure it better. #Structure

9.Never comment on anything online when you are tired, hungry or sleep deprived. You might say something you regret. #Leadership

10.Treat all geeks with respect. You rely on their creativity when solving problems for your customers. #respect #DigitalLeadership

Thank you! !

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